Frank Teruel joins Adara as COO to lead global expansion

Adara, a travel data co-op and provider of traveler intelligence for travel brands, has appointed Frank Teruel to the newly-created position of COO as the company expands its business and operations around the globe.

Teruel has more than 25 years of experience in venture-backed start-ups and tenured technology businesses. With his dual financial and operational background, he is expected to bring to Adara deep expertise in sales, operations, and finance.

Most recently, Teruel led ThreatMetrix through rapid global growth and expansion to new industries culminating in an US$830 million sale to LexisNexis Risk Solutions. Previously, Teruel held executive management positions at Vormetric and other software companies.

He is also a frequent speaker and thought leader on contributory data, digital identities, cybersecurity and internet fraud prevention topics.

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