Intelligence Adara data points to strong travel intentions to APAC destinations By TTG Asia / Posted on 28 June, 2021 16:01 While intent to travel to destinations in Asia-Pacific remains strong, that pent-up demand has not translated into bookings as new Covid-19 variants and a resurgence of local community cases hamper reopening plans, according to recent data by Adara. The report, which tracked search volumes over a 30-day period from May 24 to June 22, found that there is still a strong intent to travel to Asia-Pacific destinations such as Bali, Hong Kong and Australia. Volume of travel searches and bookings to Bali on the rise; Uluwatu Temple in Bali pictured As previously forecasted, the domestic travel market is slowly but surely gaining traction ahead of international routes among countries such as Indonesia and Australia, with growing interest in searches. Indonesia has the highest pick-up in searches for domestic travel in the region, and Canadian-based travellers, in particular, have shown the most interest in travelling to Indonesia. Domestic travel in Indonesia has increased, and international routes in Bali have shown strong signs of growth in demand, with volume of searches and bookings having risen by 18.8 per cent and 27.4 per cent respectively. However, the number of international and domestic trips taken by Indonesian travellers in 2021 has decreased by 86 per cent and 60 per cent respectively compared to 2019 figures. Canadian-based travellers, in particular, have shown a strong increase with market share of international travel to Indonesia by 178 per cent. Hong Kong is still attracting stable interest, but is still seeing a marginal decrease in terms of searches and bookings, with volume of searches marginally down by 1.9 per cent and bookings by 2.6 per cent compared to the previous period. Overall booking demand is still 89 per cent lower than 2019. However, there is still an interest in search demand to Hong Kong from Canada (+52.7 per cent), France (+21 per cent), the UK (+15.3 per cent), the US (+14.5 per cent), Taiwan (+7.2 per cent) and India (+6.4 per cent). Interest in international travel to Australia has picked up, but has not fully translated from searches into bookings. Increase in market share searches were largely from Canada (+43.8 per cent), South Africa (+19.12 per cent) and New Zealand (+2.8 per cent). As for countries in Asia, Adara saw notable increase in search demand to Australia from Taiwan (+154.88 per cent), Japan (+86.1 per cent) and Malaysia (66.6 per cent). Overall searches and bookings for travel to Australia went down 3.6 per cent and 5.2 per cent respectively compared to 2019 volumes.