Travel data co-op expands in India with sales director appointment

Adara, a travel data co-op and provider of traveller intelligence for travel brands, is expanding operations in India with the appointment of Suchit Huria as sales director.

Huria brings over 13 years of sales experience in the digital marketing industry. Prior to joining Adara, he was sales director at Httpool, where he led sales for performance and brand solutions.

Based out of New Delhi, Huria will be responsible for growing Adara’s footprint in India and expanding the pool of data partners to deliver consumer insights to travel marketers.

Since its expansion into the Asia-Pacific in 2014, Adara has established a strong presence in the region with offices and key hires in Singapore, Australia, Japan and Hong Kong.

The company is looking to partner with hotels, airlines, online travel agencies and other travel players in India.

“In a large and dynamic market like India, there is a huge opportunity to leverage data-driven insights for creating personalised travel experiences that can address the varied and evolving needs of consumers,” said Brandon Meyers, chief revenue officer at Adara.

“We have seen some great traction in our early days in India. With Huria onboard, we look forward to growing our operations and bringing our travel data offerings to travel marketers across the country.”

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