Marriott International has teamed up with Manchester United to kick-start its newly launched Bonvoy loyalty programme, including offering members exclusive opportunities to shadow the club’s stadium announcer or kit manager for the day.
The marketing partnership, which follows this week’s announcement of the VIP access to concerts and sporting events the Marriott Bonvoy programme would bring to members in Asia-Pacific, was launched yesterday with a film that features familiar faces from the Manchester United first team and team management.
Marriott International global marketing officer, Karin Timpone, commented: “We are thrilled to offer compelling benefits to Marriott Bonvoy members, now expanded to include Manchester United experiences. This partnership enables our members to access special VIP game experiences using the points they’ve accumulated during hotel stays.”
Marriott Bonvoy Moments enables members to redeem points to purchase any of 8,000 lifestyle, entertainment, sport, culinary and more experiences globally. Exclusive Manchester United Moments that members can bid points for include:
Stadium Announcer Experience – Marriott Bonvoy members will have the chance to go behind the scenes at the Theatre of Dreams, shadowing the stadium announcer with their pre-match preparations. Prior to the game, the member and a guest will soak up the atmosphere pitch side, before enjoying VIP hospitality, including match tickets and a meet and greet with a former player.
Welcome the Team on arrival at Old Trafford – Members and their guest arriving at Old Trafford on match day will head pitch side to meet a Manchester United legend before making their way to the player’s tunnel to be in prime position to welcome the team as they step off the coach and head into the dressing room.
Kit Manager Experience – Members will be able to shadow the first team kit manager. The member and a guest will help prepare the match kit ahead of the players’ arrival before heading pitchside to be met by a Manchester United legend. After the work is done, the member will be able to sit back and enjoy pre and post-match VIP hospitality.
Meet the Legends in Guangzhou, China – the first of several events in Asia-Pacific as part of the marketing partnership, winning members can enjoy attending the #ILOVEUNITED live match screening of Manchester United vs Southampton on March 2 with pre-match on-stage entertainment.
Additionally, members can bid for a chance to enjoy a dinner at W Guangzhou and enter the viewing party. At the hotel, selected members will stand to meet with a Manchester United legend.