Marriott Bonvoy has appointed Filipino tennis player Alex Eala as the Asia-Pacific (excluding China) ambassador for its Tennis The World campaign.
The partnership marks Marriott Bonvoy’s latest activation as the Official Hotel Partner of the Australian Open, with Eala featuring in campaigns promoting Marriott Bonvoy Moments through tennis.
Eala, one of Asia’s fastest-rising tennis players, recently claimed her first WTA title and has recorded victories over several top-ranked players. Marriott Bonvoy said her growing international profile and strong connection to South-east Asia made her a natural choice for the campaign.
As part of the partnership, Marriott Bonvoy members will receive early access to tickets for the Australian Open 2027 and can expect additional tennis-related experiences, including opportunities to meet Eala through the Marriott Bonvoy Moments programme.
John Toomey, chief commercial officer, Asia-Pacific excluding China, Marriott International, said: “Alex embodies so much of what Marriott Bonvoy stands for. She is authentic, inspiring, and proudly connected to the region we serve. Her remarkable rise, culminating in her recent breakthrough WTA title and victories over some of the world’s best players, is a testament to her talent, resilience, and determination.
“As she continues to make her mark on the global stage, we are excited to support her journey while bringing our members closer to the game through exclusive experiences and unforgettable moments.”
