Plaza Premium Group (PPG) has partnered with Singapore-based loyalty and travel rewards platform HeyMax to expand the reach of its Smart Traveller digital rewards programme.
The partnership introduces a new conversion option that allows HeyMax members in Singapore and Hong Kong to convert Max Miles into Smart Traveller (ST) Points at a 1:1 ratio. Conversions start from 1,000 Max Miles, enabling members to redeem rewards across Plaza Premium Group’s network of airport lounges, dining outlets and travel services.
The collaboration is aimed at giving travellers greater flexibility in earning and redeeming rewards while expanding the loyalty ecosystems of both companies.
Simon Huang, managing director, Smart Traveller, said: “This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore and beyond.”
David B Wang, head of loyalty partnerships, HeyMax, added: “At HeyMax, we recognise that great travel experiences begin long before stepping on a flight. By bringing Smart Traveller’s lounge and airport benefits into our ecosystem, we are delivering a unique proposition that deepens our commitment to our users. This partnership elevates the end-to-end journey – so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter.”
