Millennium Hotels and Resorts (MHR) has unveiled MyMillennium Kids, introducing a loyalty programme for children staying with MyMillennium members at participating hotels.
The programme is available to children aged five to 10 staying for a minimum of two consecutive nights and will debut at selected properties across Asia-Pacific before expanding to Europe and the US in 2027.
The first participating hotels include Grand Copthorne Waterfront Hotel Singapore, Orchard Hotel Singapore, M Hotel Singapore City Centre, M Social Resort Penang, M Social Hotel Phuket and M Social Hotel Suzhou.
Children enrolled in the programme will receive an Adventure Passport to collect stickers during eligible stays across participating hotels. Rewards are based on the number of stickers collected and include complimentary desserts, a Muriel the Cow plush toy, room upgrades on a future stay and MyMillennium Kids merchandise.
The programme also includes welcome gifts, a personalised letter from the programme’s mascot, Muriel the Cow, and a Junior Explorer ‘do-not-disturb’ sign that children can decorate.
MHR said the initiative is designed to strengthen its family travel offering as demand for multi-generational and family holidays continues to grow.
Cinn Tan, chief commercial officer, MHR, said: “The launch of MyMillennium Kids strengthens our family travel proposition while deepening engagement with MyMillennium members, creating more reasons for families to choose Millennium Hotels and Resorts across their travel journeys.”
