After launching a unified loyalty programme last August, Marriott will in February complete the integration of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) under a single programme named Marriott Bonvoy.
Starting February 13, the Marriott Bonvoy logo and branding will be launched across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards – bolstered by a multi-million-dollar global media campaign starting next month.
Along with the roll-out, Marriott Rewards Moments and SPG Moments will also become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points.
Throughout 2019, Marriott will bring Marriott Bonvoy to life with a series of events for members, taking advantage of the company’s marketing partnerships with brands including the NCAA and the FIA Formula One World Champions, Mercedes-AMG Petronas Motorsport, as well as through sponsorships such as the Oscars, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens and World Golf Championship – Mexico Championship.
Under the new programme, Marriott says members now earn on average 20 per cent more points per dollar spent.
The unified loyalty programme will be enjoyed by 120 million members.