Tag: Loyalty Programmes
Beyond Green marks five years with sustainability programme launch
Beyond Green is celebrating its fifth anniversary with the launch of a year-long programme focused on sustainable travel, alongside a donation initiative linked to...
Loyalty programmes shape hotel choice as traveller expectations evolve: GHA
New research from Global Hotel Alliance (GHA) indicates that loyalty programmes are playing an increasing role in how travellers choose and book hotels, with...
Ascott brings famed striker Hasselbaink to Vietnam for loyalty member engagement...
Ascott Star Rewards (ASR) programme members and fans of the Chelsea Football Club (CFC) were brought into the same space as Chelsea legend Jimmy...
Indian travellers drive growth in GHA Discovery membership and spending
Indian travellers are increasing both travel frequency and spending, reinforcing the country’s position as a key growth market, according to data from Global Hotel...
BWH Hotels revamps loyalty programme to attract younger travellers
BWH Hotels is preparing for a brand transformation centred on a revamped loyalty programme designed to strip away industry complexities and appeal to a...
Hilton signs agreement with Yotel to expand lifestyle hotel portfolio
Hilton has entered into an agreement with Yotel to expand its global hotel portfolio, adding a brand focused on compact, technology-driven accommodation in urban...
Oceania Cruises launches referral programme for loyalty members
Oceania Cruises has introduced the Oceania Club Ambassador Program, a referral initiative aimed at rewarding repeat guests for recommending the cruise line to friends...
Scenic Group adopts unified loyalty programme across brands
Scenic Group has launched a new global loyalty programme, Scenic & Emerald Rewards, bringing together its former Scenic Club and EmeraldEXPLORER schemes into a...
Bonus Journeys turns stays into future rewards
Bonus Journeys gives World of Hyatt members more ways to be rewarded for eligible stays around the world. Whether travelling for a city break,...
Etihad Airways, The Postcard Hotel to expand South Asia rewards
Etihad Guest, the loyalty programme of Etihad Airways, has entered into a partnership with The Postcard Hotel, expanding its hotel partner network in South...
















