With an experiential approach to luxury MICE travel, The Reverie Saigon lets planners shape itineraries that give a deeper sense of destination
Brought to you by The Reverie Saigon
Named Asia’s Best MICE Destination for the fifth consecutive year in the World MICE Awards, Ho Chi Minh City is a leading destination for business travellers.
The city itself has made MICE a priority, with the Ho Chi Minh City People’s Council (Assembly) introducing a support policy for eligible MICE groups that combine conferences, seminars or exhibitions with tourism activities through to 2030.
Alongside other accolades such as Asia’s Leading Business Travel Destination and Asia’s Leading Festival & Event Destination (2023–2025) in the World Travel Awards, the city is internationally recognised for its attractiveness as a MICE destination.
Infrastructure in the city has also been upgraded to facilitate travel. Terminal 3 at Tan Son Nhat International Airport began operations in 2025, while Metro Line 1 introduced the city’s first urban rail connection and construction of Metro Line 2 began in January 2026. Together with an expanding road network, upscale accommodation and conference venues, these developments further strengthen the city’s capacity to welcome international MICE groups.
Beyond its infrastructure, Ho Chi Minh City offers a vibrant urban landscape where architecture, history, art, shopping, and gastronomy converge. From Vietnamese dining and historic landmarks to journeys along the Saigon River, the city gives planners plenty of opportunities to incorporate authentic local experiences.
Helping business travellers make the most of their agenda and encouraging deeper immersion into the destination is five-star luxury hotel, The Reverie Saigon, also a member of The Leading Hotels of The World.
Located at one of Ho Chi Minh City’s most iconic addresses at the intersection of Nguyen Hue Boulevard and Dong Khoi Street, The Reverie Saigon occupies the upper floors of the landmark Times Square Building in the heart of downtown.
Featuring 62 suites, 224 rooms, and 89 serviced apartments, the hotel’s Italian-inspired interiors and commanding views provide a luxury retreat for the weary traveller.
To cater to business travellers, The Reverie Saigon is introducing a more experiential approach to luxury MICE travel, bringing business gatherings together with Michelin-starred dining, private wellness and bespoke journeys through the city.
“Today’s MICE travellers expect more than an efficient meeting agenda. They are looking for meaningful destination experiences, opportunities to reconnect and moments that remain memorable long after the programme has concluded”, said Gerd Kotlorz, general manager. “At The Reverie Saigon, we bring these elements together to transform a business gathering into a highly personalised journey through the city.”
The Reverie Saigon offers 15 meeting and event spaces, including La Scala Ballroom, one of the city’s pillar-free ballrooms, as well as San Carlo and Amber & Jade. The spaces cater to different event formats and group sizes, from conferences and executive meetings to private luncheons. An experienced events team manages programmes from planning and culinary arrangements through to on-site execution.
After meetings, guests can access the hotel’s Spa and outdoor swimming pool, while its restaurants and bars offer European and Asian cuisine. A highlight is Long Triều’s Cantonese cuisine, which has held one Michelin Star from 2024 to 2026. Other dining options include The Long @ Times Square, Café Cardinal and The Reverie Boutique. The hotel’s central location also puts guests within easy reach of the city’s dining scene, including MICHELIN Selected Vietnam House Restaurant.
The MICE team can also assist planners with itineraries around Ho Chi Minh City, including visits to the City Opera House, Central Post Office, cultural landmarks, shopping destinations, fashion boutiques and dining venues. The hotel’s Concierge team, led by a Head of Concierge who holds the Golden Keys distinction, can provide recommendations and personalised assistance.
For groups looking to explore the city, The Reverie Saigon also offers signature experiences including Saigon River cruises, Rolls-Royce city tours and private photography tours.
This gives planners the flexibility to combine meetings at the hotel with dining, leisure and city experiences, creating MICE programmes that extend beyond the conference agenda.
Hosting a meeting or event in Ho Chi Minh City? Reach out to The Reverie Saigon now.
