Changing face of Chinese travellers

May 27, 2020

Reflection on meaning of life during lockdown may spur stronger responsible tourism desires
Hyper-competition as tourism businesses devise new marketing lures
Non-China destinations perceived safe will win over Chinese travellers

All eyes are on tourist movements in China now, as they not only serve as the first indication of recuperated demand, but also as a trajectory for how domestic and outbound travel may eventually recover.

Industry experts are growing hopeful as China is already showing green shoots of recovery. During the Qingming Festival on April 4, the country saw some 43 million domestic travellers, and on Labour Day weekend from May 1 to 5, this number rose to 115 million.

A COTRI China Outbound Tourism Research Institute survey found that the majority of travellers aged 34 or younger now want “a different form of tourism, more respectful of the visited communities and of nature”

Furthermore, local flight capacity has recovered considerably; by the start of May, it was back to 75 per cent of last year’s, reported OC&C Strategy Consultants. ForwardKeys also found that domestic air arrivals jumped by 250 per cent between the first and last week of April 2020.

These optimistic patterns were enabled by a number of factors, including a government Health Code software hosted on WeChat and Alipay, locally referred to as the Alipay Health Code. The state-mandated app records citizens’ daily temperatures and issues them a health rating, which can allow or deny them access to public areas and travel.

“There is noticeable pent-up demand, especially in leisure travel, and a lot of people are planning to make trips over the next two months. Christmas and Chinese New Year may see a huge potential rebound and we expect to see even more demand than last year,” forecasted Steven Kwok, associate partner, OC&C Strategy Consultants.

Kwok also observed a shift in preferred destinations. Previously popular city-based locations like Beijing and Shanghai have given way to sightseeing destinations like Lijiang and Qingdao.

In a survey of Chinese travellers, COTRI China Outbound Tourism Research Institute found that the majority of travellers aged 34 or younger had voted for “a different form of tourism, more respectful of the visited communities and of nature”, as well as “avoiding mass tourism destinations and large cities” and “not wishing to visit certain countries and regions that are at risk from a health point of view”.

COTRI’s CEO, Wolfgang Georg Arlt, noted that less than half of the respondents aged 35 and up had agreed with these statements.

However, he acknowledged that there would also be a significant segment of people, regardless of age, who had the luxury of time during the lockdown to reflect on the meaning of life.

“They now appreciate how fragile and transient life and nature is, and perhaps for them, travel desires change and they may become more interested in responsible tourism,” said Arlt, adding that the motivation to travel for bragging rights could diminish.

Hyper competition in new ways
Local travel and hospitality businesses are already capitalising on these movements. Jack Chuang, partner, OC&C Strategy Consultants, shared that the scales have tipped considerably towards OTAs, WeChat mini programmes and direct online channels, edging out offline travel agencies. Online businesses have rolled out waves of campaigns specifically targeting the market.

For example, e-commerce company Meituan has launched a “safe to stay” scheme that highlights and details hotels during their daily sanitisation processes; and Ctrip’s “future trip scheme” allows consumers to buy airline tickets that remain valid for the next four to eight months and can be refunded during this period. The OTA has also taken to video sharing platform TikTok to promote limited time discounts and packages in a modern version of TV shopping.

Other tour companies are now slashing their prices according to how advanced the purchase is made, in order to lock in the bookings.

Kwok: a lot of Chinese people are planning to make trips over the next two months

Kwok added that 30 per cent of the travellers they surveyed mentioned flexible cancellation policies as a key factor in booking.

China’s hotels are also welcoming the crowds back. As of Apr 22, hotel rates have risen to 85 per cent of last year’s figures, with those in top-tier cities exceeding 90 per cent. This was largely spurred by measures such as new alliances, live broadcasts and travel peripherals.

For instance, Shangri-la and Mandarin Oriental have formed an alliance to lobby for support from the government, as well as pooled their marketing budgets together to jointly promote luxury travel to the Hong Kong market.

Xana Hotels has teamed up with Watsons to stock their shelves with its branded toiletries and soft furnishings, while W Hotels held a live online party on e-commerce site Taobao featuring celebrities and DJs, generating more than one million views from across China.

“The next major vacation period for the Chinese market is July and August. We expect to see an uptick during this time due to domestic travel among Chinese families,” shared Tonya Khong, senior vice president, head of regional operations, Frasers Hospitality.

New ways of flying
As Chinese travellers resume their excursions, domestic and international airlines are rolling out different measures that may forever change the face of air travel.

On Cathay Pacific flights, passengers are spaced one seat apart where possible, and China Eastern has transitioned from hot meals to sandwiches and food cartons.

“This is a crisis, but we can also see it as an opportunity to increase efficiency and test a new economic model that could work in the future. Businesses should take this chance to review their product and identify what services customers really value,” said OC&C Strategy Consultants’ Chuang.

Opportunities beyond China
Sara Pastor, managing director, destinations EMEA of travel intelligence specialist Adara, said travel and tourism players need to “keep an eye” on how China’s travel demand is evolving as well as global trends of Covid-19 cases.

“(That information) will give us a good idea of when the borders are going to open again,” Pastor said.

Arlt: Airlines need to resume flights at normal prices and with reasonable levels of inflight service to get the Chinese to travel again

In an editorial post published on May 26, Arlt noted that the first Chinese outbound visitors could surface as early as June as many destinations in Europe and Asia are starting to reopen their borders and lift their quarantine regimes.

However, he also told TTG Asia that three ingredients must be present for destinations beyond China to begin welcoming the Chinese once more.

“Firstly, the destination must let them in. Then, flights must resume at normal prices along with reasonable levels of inflight service. Imagine flying 10 hours from China to Frankfurt and not be able to eat anything onboard,” he elaborated.

“Thirdly, destinations need to convince the Chinese that the right health, sanitation and safety measures are taken by public facilities, hotels, restaurants, etc. Such measures will likely need to remain for the next one-and-a-half years or so,” Arlt said.

Kwok predicted that short- and medium-haul destinations – such as Japan and Singapore – as well as longhaul destinations that were not as badly impacted, such as France, would benefit from the first wave of returning Chinese travellers.

He continued that big tour groups are “expected to see a much larger decline” than before, with “a potential spreading of what the peak period really means” as the Chinese move their travels to non-peak periods to avoid crowds.

He also cautioned that while there may be a short-term release of pent-up demand, the impact of the economic recession may take a full year to return back to normal.

Referencing his observation that a greater segment of Chinese travellers will seek authentic and educational tourism experiences going forward, Arlt said Asian destinations are at an advantage because they offer interesting exposures without the risk of culture shock.

One idea, according to Arlt, is the provision of homestays for Chinese travellers – an experience he said has so far been built mostly for the Western market. – Additional reporting by Karen Yue

Klook plugs stay-home experiences

By TTG Asia

May 27, 2020

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Travel activities booking platform Klook has kick-started its global recovery efforts with the launch of a home-based experiences initiative, Klook Home, across 14 markets within Asia-Pacific and Europe.

Designed to tackle the new normal of travel, Klook Home offers nearly 200 home-based experiences such as DIY craft and cooking kits, online workshops, and free virtual tours.

Visitors can tour Casa Batllo virtually with an expert guide, with Klook’s new home-based experiences initiative

Klook said in a statement that its multi-stage recovery efforts will be rolled out based on the unique needs and conditions of each market, starting with local experiences to capture local demand first, followed by offerings based on intra-regional travel corridors.

Based on Klook’s search data in April across Asia-Pacific and Europe, about 60 per cent of the total number of searches are related to domestic experiences, showing a rise in local interest for such experiences.

Markets with stay-home regulations such as Singapore and the Philippines will be able to tap into home-based activities from Klook Home, while markets that have eased stay-home orders such as Taiwan and Hong Kong can leverage Klook’s list of local activities within the city or other cities.

As travellers across the globe increasingly seek more hyper-local and unique experiences, the curation of local experiences for domestic travellers will help pave the way in providing a wider range of offerings for both intra-regional and overseas travellers in the future, said Klook.

Klook’s expansion into local experiences is a natural extension of its existing overseas travel offerings. Earlier this April, Klook piloted a curated list of local, unique experiences ranging from outdoor tours and activities in South Korea and mainland China.

Furthermore, the company also launched its private car rental page in May, allowing users who prefer to explore the open road in small groups to better access, browse, and book their own private cars.

New virus fears cloud Indonesia’s tourism reopening

By Kurniawan Ulung

May 26, 2020

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As Indonesia readies to reopen parts of its economy under strict health protocols, the travel trade is battling feelings of anxiety, fearing that the move could give rise to new outbreaks.

State-owned enterprises minister Erick Thohir issued a circular in mid-May stating that malls, retail shops, restaurants, and hotels can resume operations by June 1, while tourist destinations, by June 8.

Indonesia’s travel trade fears that the rebooting of economic activity will lead to an uptick in new virus cases, an woman wearing a face mask to protect against coronavirus in Ubud, Bali pictured

According to the circular, online ticket reservation will take place in the destinations, while operating hours and the number of visitors will be limited at the four aforementioned spots. In addition, people are allowed to gather in outdoor areas, but have to keep a two-metre distance from one other.

That is part of a new normal that the Indonesian government has asked the public to brace for, which sees the enforcement of health protocols, such as the wearing of masks and practising physical distancing.

However, these health measures are insufficient to allay the fears of tourism players.

Hasiyanna Ashadi, managing director of Marintur Indonesia and head of Association of Indonesian Tour and Travel Agencies (ASITA) Jakarta chapter, raised doubts as to whether the health protocols are adequate to guard against virus transmission when businesses resume operations.

To date, the number of deaths and infections from Covid-19 in the country are still on the rise, despite the implementation of large-scale social restrictions (PSBB) in some cities, including Jakarta, she noted.

“We are worried that (travel companies) will be blamed if travellers get infected with Covid-19 after visiting the destinations. This will make us afraid to offer these destinations, although we have already implemented health protocols in our services,” she said.

Based on her observations, health protocols such as physical distancing were still not adhered to by many individuals, and she feared that the reopening of businesses may pose dire risks.

Echoing her concern, AB Sadewa, corporate secretary of Panorama Destination, raised the possibility that Bali and other cities with low virus cases could become the country’s new epicentres of Covid-19 due to the government’s weak enforcement of physical distancing.

He suggested that the Ministry of Transportation, airlines, and local governments can team up to devise a plan to limit the number of travellers visiting a city or regency as part of crowd control.

“Local governments know the normal capacity of tourists in their areas. If the normal capacity is, for example, two million tourists, they can slash it to one million during the new normal. If the quota is already full, the local governments have to stop more travellers from entering their city,” he said.

Sadewa also hopes that the government would create an app that will enable travellers to track the real-time crowd density of a location.

“This will help the public make informed choices on where and when to visit a destination, and maintain safe physical distancing as they are less likely to visit spots that are very crowded or that have reached maximum capacity,” he said.

Aiming to boost tourism recovery, the Ministry of Tourism and Creative Economy will also implement the CHS (Cleanliness, Health, and Safety) programme in all tourist destinations across the archipelago, with the pilot project to launch in Bali, due to its relative success in containing the virus.

As of May 20, the island has reported four Covid-19 deaths – a much lower fatality count compared to 228 deaths in its neighbouring province, East Java, and 472 deaths in Jakarta, the country’s epicentre.

Bambang Sugiono, director of marketing and overseas promotion of Bali-based RD Tours, hoped that the government will walk the talk by improving sanitary facilities in tourist destinations across the island.

Bambang shared he was bracing for the new normal, stocking up on masks and hand sanitisers for his guests, as well as disinfecting the company’s cars and buses.

All the vehicles will halve their capacity, in observance of physical distancing protocols, he added.

He said that he was teaming up with 10 hotels in Ubud, including The Royal Pita Maha and Hanging Gardens of Bali, to craft a new product dubbed Relaxing Package for tourists seeking to ease the mental and emotional strain stemming from the government’s stay-home order.

Meanwhile, in its preparation to open up for tourists, the Bali regional government has recently stipulated that airline passengers are required to take the polymerase chain reaction before travelling to Bali. Passengers must be able to show the negative test result which is valid for seven days from the date of issuance. That is one of the requirements as part of the new health protocol to enter Bali, which at press time, is being set up.

Update, May 27, 18.00: On Tuesday, the central government stated trialing new health protocols. Police and army personnels will be stationed at malls and other public venues to prevent overcrowding and ensure customers adhere to physical distancing. Other measures include limiting capacity by 50 per cent, temperature checks upon entry to a mall, and the placement of hand sanitisers in many locations. These protocols will be fully implemented alongside the resumption of business operations.

Japan injects US$12.5 billion to restart domestic tourism

By Kathryn Wortley

May 26, 2020

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Japan plans to subsidise domestic travellers' expenses to stimulate economy; Shirakawago in central Japan pictured

The Japanese government has unveiled a plan to stimulate domestic tourism by offering financial aid for residents to travel when the coronavirus subsides.

The 1.35 trillion yen (US$12.5 billion) programme, run by the Japan Tourism Agency, is aimed at reinvigorating the country’s ailing tourism industry, which has sustained massive blows from anti-virus efforts.

Japan plans to subsidise domestic travellers’ expenses to stimulate economy; Shirakawago in central Japan pictured

A ban on arrivals from 100 countries and territories, coupled with a government request for the public to stay home – both introduced since early April – have left businesses in the sector struggling. Of the 51 bankruptcy cases filed in April, most were in the hotel and restaurant industries, according to Tokyo Shoko Research.

Furthermore, Japan welcomed a mere 2,900 international travellers in April, down 99.9 per cent year-on-year, according to official figures.

With no fixed end to the arrivals ban, the government is looking towards domestic travellers to inject some much-needed cash into travel agencies, hotels, attractions and eateries, following the lifting of its lockdown.

The state-run Go to Travel Campaign will slash 50 per cent off air, sea and land transport, and halve the costs of overnight stays. Covering these “big expenses” are vital to get people moving again, an agency staff member responsible for the campaign told TTG Asia.

Most details on implementation have yet to be set, he said, adding that both its launch and phased rollouts will be slow, and dependent on how the pandemic unfolds in each prefecture.

He elaborated: “We will closely monitor the coronavirus situation throughout the campaign. The campaign might first be made available for travel to nearby prefectures, moving on to travel within regions and, finally, nationwide.

“The campaign will be available through large and small travel companies. We are starting with this large-scale support, before moving on to also help local areas host events, such as summer festivals, for locals and visitors.”

The Japan Tourism Agency, which is an agency of the Ministry of Land, Infrastructure, Transport and Tourism, is delivering the campaign using know-how from the Japan National Tourism Organization.

Singapore’s latest Fortitude Budget supports longer recovery for aviation, tourism sectors

By TTG Asia

May 26, 2020

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While most businesses in Singapore will reopen by July, its aviation and tourism industries face a longer wait to reopen fully, predicted deputy prime minister Heng Swee Kiat in a parliament session yesterday.

To support these affected businesses, the Singapore government has rolled out its fourth budget, dipping into another S$33 billion (US$23 billion) of the country’s reserve.

Singapore has rolled out a fourth support budget to aid affected businesses during the country’s Circuit Breaker period; a scene of Merlion Park (above) taken in April shows the popular tourist site emptied of visitors

The Fortitude Budget will provide another S$3.8 billion to augment its Job Support Scheme for businesses. Under the scheme, it will extend the duration of payouts to August 2020, and continue to provide 75 per cent of wage support until August 2020 to businesses that cannot open after the Circuit Breaker measures end on June 1.

As well, it will increase the level of support for sectors that have been severely impacted. For instance, workers in the offshore, marine and retail industries will now receive 50 per cent wage support, up from the previous 25 per cent. The payouts will be made by July 2020.

Heng urged firms to use this support to “retain staff and train workers”. For the aviation and tourism sectors, he added, the government “will consider providing additional help depending on the situation and longer-term shape of these industries”, as well as the reopening plans for the economy.

SMEs affected by rental concerns will also receive support as the government will pass a bill mandating landlords to grant rental waivers to tenants with significant revenue loss. Further, the government will provide S$2 billion in cash grants to offset the rental costs for qualifying SMEs over one to two months.

Other tenants, including hawkers and commercial, can now receive up to five months’ rental waiver.

For unemployed workers, the government also slated the creation of 100,000 job opportunities in the public and private sectors for first-time and mid-career job seekers under a trio of SGUnited incentive packages.

The Fortitude Budget also includes another S$285 million in financial support to promising start-ups, as well as more than S$500 million to encourage businesses to embark on digital transformation during this period.

Finally, the government has launched a series of National Innovation Challenges, which urge inter- and intra-industry partnerships to develop solutions for the safe reopening of the economy.

In total, Singapore’s four Covid-19 support budgets have amounted to nearly S$100 billion, or almost 20 per cent of the country’s GDP. In addition to this, the government anticipates that a total of S$51 billion will be withdrawn from the country’s past reserves in this financial year.

It will also bolster its Contingencies Fund – from the usual S$3 billion set aside every year to S$16 billion this year – in order to respond quickly to “unforeseeable developments” that may arise, said Heng.

Japan readies for tourism as state of emergency is lifted

By Kathryn Wortley

May 26, 2020

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Japan’s regions are preparing to welcome tourists again following the lifting of the state of emergency for Tokyo and four neighbouring prefectures, imposed last month to curb the spreading coronavirus.

The move brings the nationwide “soft lockdown” to an end, and sees the resumption of economic activity.

Japan lifts nationwide state of emergency, allowing businesses to reopen

Officials continue to appeal for social distancing, but travel restrictions, at least within or across prefectures, are expected to be relaxed. The government is also set to fully reopen the economy by August, and plans to use the interim to promote new lifestyles without compromising on safety.

Tour agents and local tourism bureaus are developing campaigns, as well as new experiences and activities, to ensure they are top-of-mind when visitors decide their next destination. Many are also adapting to secure income in the short-term until Japan reopens its borders to international visitors.

The Hidden Japan, which operates largely in Yamagata, Akita and Miyagi prefectures, is developing options for domestic customers.

“Prior to the crisis, we were focused on international travellers. Now, we are creating new programmes for Japanese tourists or tailoring to them by making small modifications,” said Derek Yamashita, co-founder of the agency.

Yamashita is also creating new tours under the themes of the outdoors, food and adventure.

“We think people will want to get outdoors as much as possible once this crisis is over, so we’re developing hiking, fishing and meditation programmes. We also plan to offer catch and cook adventures, building on Tsuruoka’s status as a UNESCO Creative City of Gastronomy,” he said.

In Tottori, the Tourism and Exchange Bureau has launched the #WeLoveTottori campaign to raise awareness of the prefecture’s offerings.

Keiji Fukuoka, subsection head of the bureau’s Tourism Attraction Division, said they plan to work alongside the anticipated national government tourism campaign.

Okayama City is adopting a staggered approach in its marketing efforts, according to Mika Masuda, a member of the Tourism and MICE Promotion Division. For starters, it will target prefectural residents, followed by potential visitors in neighbouring prefectures, Japan and abroad.

Japan’s rural areas are expected to appeal as travel destinations post-crisis, thanks to their lower population density and few or zero cases of Covid-19.

Hong Kong’s tourism chief floats idea of “travel bubbles” to prop up industry

By Prudence Lui

May 26, 2020

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Hong Kong Tourism Board (HKTB) has announced the launch of the second stage of its three-phase recovery plan to restore visitor confidence, as the pandemic situation in the country stabilises.

The recovery plan will kick-off with HKTB promoting domestic tourism in mid-June, before setting up “travel bubbles” to allow arrivals from low-risk countries, and finally, full resumption at the international level.

Hong Kong embarks on a three-phase recovery plan to reinvigorate its ailing tourism industry, which has suffered the double whammy of social unrest and the pandemic; a near-empty Tsim Sha Tsui Promenade in Hong Kong this April pictured

According to HKTB executive director, Dane Cheng, the city is ahead of the curve in containing the pandemic and should now move to create “travel bubbles” with neighbouring countries that share Hong Kong’s success in containing the coronavirus.

He explained that bilateral or multilateral agreements can be formed between cities and countries to set up standards and protocols on how to facilitate such travel in the region. “Any arrangements will depend on the quarantine, travel and immigration measures (imposed by) Hong Kong and the respective markets,” he said.

Cheng added that the Hong Kong government will conduct discussions with other markets, based on analysis and advice from HKTB.

“The Board and the Hong Kong government are closely monitoring the situation in different visitor source markets,” he shared. “Some potential destinations within the region are Macau, South Korea, Thailand and China. But for longhaul markets, it will take a longer time to rebound as the US and Europe are still in different stages of lockdowns and border closures.”

In fact, the HK$40 million Hello Hong Kong campaign sets out to encourage locals to travel around their hometown and explore the city from new perspectives.

Cheng explained that they are focusing on domestic tourism as there are no inbound visitors at the moment, and locals are restricted from travelling out of the city. If domestic tourism thrives, he added, it will send a positive message to international travellers that the city is a safe destination.

The campaign boasts three main features. Firstly, the “Tips on in-depth, immersive travel” recommends six thematic and immersive itineraries of lesser-known tourist activities, such as forest bathing in Tai Po and boat rowing in Tai Mei Tuk.

Secondly, a one-stop dining, shopping and entertainment platform has been launched, featuring more than 11,000 attractive offers, including “Spend-to-Redeem Free Local Tours” from merchants across the city.

Though the Hello Hong Kong campaign targets locals, HKTB will extend offers available under the campaign to foreign visitors, and launch special tour packages for them when international travel resumes in the city.

Business as usual for Hertz in Asia

By TTG Asia

May 26, 2020

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Car rental company Hertz will continue operating in Asia Pacific, amid news reports that certain of its US and Canadian subsidiaries have filed for Chapter 11 bankruptcy protection.

Eoin MacNeill, Hertz’s vice president, Asia Pacific said that it is business as usual for the company in Asia, and that “the decision by Hertz Global Holdings and certain of its US and Canadian subsidiaries to voluntarily file for reorganisation under Chapter 11 in the United States Courts has no material impact on Hertz operations in Asia which each operate under franchise arrangements.”

Hertz continues to operate in several countries across Asia; Hertz customer service centre in Penang, Malaysia pictured

MacNeill said that Hertz continues to operate in the following regions: Singapore, Guam, Saipan, Thailand, Malaysia, Taiwan, Hong Kong, Brunei, Pakistan, Cambodia, Vietnam, Macao, Japan, Philippines, Korea, India and Mainland China.

He added that the company has put enhanced cleaning protocols in place, and that Hertz loyalty programme points and rewards will not be affected.

“Since the pandemic began, we have undertaken a range of measures to reduce costs and ensure we keep the business as robust as possible in both markets,” he said.

“We have cut all discretionary spending, reduced labour costs and sought new rental agreements with landlords. We have also been de-fleeting our network, and de-registering unused vehicles.”

He added that they are now preparing their operations for the recovery phase, as lockdowns are lifted and travel resumes.

ACI, IATA outline roadmap to restart aviation

By TTG Asia

May 26, 2020

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ACI and IATA are exhorting governments to ensure any new measures rolled out for airports and airlines post-pandemic are scientifically backed and globally consistent, in order to drive a balanced and effective restart for the aviation industry.

The trade associations have jointly issued a paper laying out a pathway for restarting the aviation industry, titled Safely Restarting Aviation – ACI and IATA Joint Approach. Airlines and airports have cooperated to build a roadmap for resuming operations which reassures the travelling public that health and safety remain the overall priorities.

Collaboration between governments necessary to drive recovery of aviation sector: ACI, IATA

The joint approach proposes a layered approach of measures across the entire passenger journey to minimise the risk of virus transmission at airports and onboard aircraft. ACI and IATA said such measures should be globally consistent and subject to continued review, improvement, and removal when no longer required, to ensure an even recovery.

ACI and IATA are both central members the COVID-19 Aviation Recovery Task Force (CART) being led by ICAO. CART enables the collaboration – among governments and between governments and industry – that is vital to ensure a unified response to restoring air connectivity and passenger confidence in air travel.

“Airports and airlines have come together with ICAO and the wider aviation industry to address the biggest challenge ever faced by commercial aviation in restarting a global industry while continuing to halt the spread of Covid-19,” ACI World director general Angela Gittens said.

“There is currently no single measure that could mitigate all the risks of restarting air travel but we believe a globally-consistent, outcome-based approach represents the most effective way of balancing risk mitigation with the need to unlock economies and to enable travel.”

IATA director general and CEO Alexandre de Juniac said: “Safety is always our top priority and that includes public health. Restoring air connectivity is vital to restarting the global economy and reconnecting people. Our layered approach of measures recommended by airports and airlines safeguard public health while offering a practical approach for a gradual restart of operations.

“It is important to remember that the risk of transmission on board is very low. And we are determined that aviation will not be a significant source of reinfection. We are working continuously with governments to ensure that any measures put in place are done so consistently and with scientific backing. That is key to restoring public confidence so the benefits of safely restarting aviation can be realised.”

Bali picked as Indonesia’s testing ground for new health-centric scheme

By TTG Asia

May 26, 2020

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Indonesia’s Ministry of Tourism and Creative Economy (MTCE) will be implementing the CHS (Cleanliness, Health, and Safety) programme in every destination across the archipelago linked to the tourism and creative industries, in a bid to speed up the sector’s recovery post-pandemic.

As part of the nationwide move, Bali is set to become the pilot project. During a meeting with Bali’s vice governor Tjokorda Oka Artha Ardhana Sukawati on May 14, MTCE secretary Ni Wayan Giri Adnyani said that the Ministry is currently preparing recovery measures including compiling SOPs relating to health, cleanliness, and safety standards.

Bali’s triumph over the virus will see it serve as the pilot project for Indonesian tourism ministry’s new health-centric programme

“Our Ministry collaborates with the Ministry of Health and related institutions in conducting surveys, verifying the implementation of the CHS SOPs properly and correctly, in accordance with the established standards,” said Ni Wayan Giri Adnyani, who is also head of Center for Tourism and Creative Economy.

She added that the initiative aims to rebuild visitor confidence and encourage tourists to return to Indonesia in the wake of the pandemic.

In general, Giri explained, the concept of CHS refers to health protocols issued by the Ministry of Health and the concept of sustainable tourism development, as well as the implementation of Sapta Pesona, which is the soul of Indonesian tourism.

In the initial stage, the CHS programme will be implemented in Bali, due to its relative success in containing the virus, despite being a tourist hub.

Giri said that the results from the CHS trial in Bali will become a point of reference for local governments and other tourism and creative economy stakeholders. “The next steps are verification, audit, and certification of CHS by involving certification institutions,” she concluded.

Changing face of Chinese travellers

Klook plugs stay-home experiences

New virus fears cloud Indonesia’s tourism reopening

Japan injects US$12.5 billion to restart domestic tourism

Singapore’s latest Fortitude Budget supports longer recovery for aviation, tourism sectors

Japan readies for tourism as state of emergency is lifted

Hong Kong’s tourism chief floats idea of “travel bubbles” to prop up industry

Business as usual for Hertz in Asia

ACI, IATA outline roadmap to restart aviation

Bali picked as Indonesia’s testing ground for new health-centric scheme

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