Travel activities booking platform Klook has kick-started its global recovery efforts with the launch of a home-based experiences initiative, Klook Home, across 14 markets within Asia-Pacific and Europe.
Designed to tackle the new normal of travel, Klook Home offers nearly 200 home-based experiences such as DIY craft and cooking kits, online workshops, and free virtual tours.
Klook said in a statement that its multi-stage recovery efforts will be rolled out based on the unique needs and conditions of each market, starting with local experiences to capture local demand first, followed by offerings based on intra-regional travel corridors.
Based on Klook’s search data in April across Asia-Pacific and Europe, about 60 per cent of the total number of searches are related to domestic experiences, showing a rise in local interest for such experiences.
Markets with stay-home regulations such as Singapore and the Philippines will be able to tap into home-based activities from Klook Home, while markets that have eased stay-home orders such as Taiwan and Hong Kong can leverage Klook’s list of local activities within the city or other cities.
As travellers across the globe increasingly seek more hyper-local and unique experiences, the curation of local experiences for domestic travellers will help pave the way in providing a wider range of offerings for both intra-regional and overseas travellers in the future, said Klook.
Klook’s expansion into local experiences is a natural extension of its existing overseas travel offerings. Earlier this April, Klook piloted a curated list of local, unique experiences ranging from outdoor tours and activities in South Korea and mainland China.
Furthermore, the company also launched its private car rental page in May, allowing users who prefer to explore the open road in small groups to better access, browse, and book their own private cars.