Business as usual for Hertz in Asia

Car rental company Hertz will continue operating in Asia Pacific, amid news reports that certain of its US and Canadian subsidiaries have filed for Chapter 11 bankruptcy protection.

Eoin MacNeill, Hertz’s vice president, Asia Pacific said that it is business as usual for the company in Asia, and that “the decision by Hertz Global Holdings and certain of its US and Canadian subsidiaries to voluntarily file for reorganisation under Chapter 11 in the United States Courts has no material impact on Hertz operations in Asia which each operate under franchise arrangements.”

Hertz continues to operate in several countries across Asia; Hertz customer service centre in Penang, Malaysia pictured

MacNeill said that Hertz continues to operate in the following regions: Singapore, Guam, Saipan, Thailand, Malaysia, Taiwan, Hong Kong, Brunei, Pakistan, Cambodia, Vietnam, Macao, Japan, Philippines, Korea, India and Mainland China.

He added that the company has put enhanced cleaning protocols in place, and that Hertz loyalty programme points and rewards will not be affected.

“Since the pandemic began, we have undertaken a range of measures to reduce costs and ensure we keep the business as robust as possible in both markets,” he said.

“We have cut all discretionary spending, reduced labour costs and sought new rental agreements with landlords. We have also been de-fleeting our network, and de-registering unused vehicles.”

He added that they are now preparing their operations for the recovery phase, as lockdowns are lifted and travel resumes.

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