Sun Group has introduced a new loyalty programme powered by Amadeus technology, bringing together its businesses under a single rewards platform.
Called Sun Signature, the programme is the first integrated loyalty platform of its kind in Vietnam, allowing members to earn and redeem points across Sun Group’s aviation, hospitality, entertainment, healthcare, real estate and banking businesses through a single account.
The platform is powered by Amadeus Loyalty and Rewards and was implemented in four months.
Members can use the programme across Sun Group’s businesses, including Sun PhuQuoc Airways, selected hotels such as InterContinental Danang Sun Peninsula Resort and Capella Hanoi, Sun World attractions and other participating services.
According to the companies, the platform is designed to provide a single view of customer engagement across the group’s businesses, enabling more personalised offers and rewards while supporting long-term customer relationships.
Sun PhuQuoc Airways already uses several Amadeus technologies, including the Altéa Passenger Service System, the Amadeus Sky suite and Amadeus Revenue Accounting.
Bui Thi Thanh Huong, CEO of Sun Group, said: “Sun Signature was created with a simple ambition: to recognise and reward our customers wherever they engage with Sun Group. As our ecosystem continues to grow, we wanted to build a loyalty experience that connects every touchpoint into one journey. More than a rewards programme, Sun Signature reflects our commitment to creating meaningful experiences, personalised privileges and long-term relationships with our customers.”
Javier Laforgue, executive vice president, travel unit and managing director, Asia-Pacific, Amadeus, added: “This project points to a bigger change in the market, where loyalty no longer sits with airlines or hotels alone.”
