Tags Customer Loyalty

Tag: Customer Loyalty

Loyalty wars

Hotel groups have been pulling out all the stops, such as VIP access to money-can’t-buy-experiences, to attract and retain loyal guests

Engaging travel lovers today to champion the travel recovery tomorrow

Todd Handcock, president Asia Pacific at Collinson, examines why it is crucial for travel providers to keep the conversation going with customers amid the coronavirus crisis, and how brands can continue to inspire travel and build consumer confidence to drive post-pandemic recovery.

Why relevance is key to future-proofing travel brands

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.

Cathay Pacific rolls out blockchain loyalty campaign

The Cathay Pacific Group and its rewards programme, Asia Miles, are launching their first application of smart blockchain technology in a marketing campaign, in...

Superior products, experiences drive consumer loyalty better than financial rewards: EAN

Asia-Pacific travel brands are driving loyalty by improving their product offering versus creating membership programmes, according to Expedia Affiliate Network (EAN) and Points’ new...

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