Tag: Customer Loyalty

The Ascott Star Rewards (ASR) loyalty programme, which debuted in 2019, is on track to reach 10 million members by the end of 2026,...

Sun Group has introduced a new loyalty programme powered by Amadeus technology, bringing together its businesses under a single rewards platform. Called Sun Signature, the...

Mastercard has launched a travel campaign offering cardholders access to more than 300 dining, shopping, accommodation and entertainment promotions across South-east Asia. The Phone. Passport....

Marriott Bonvoy, Marriott International’s loyalty programme, is continuing to build membership and loyalty by focusing on what matters most to travellers. Evolving from a traditional...

Digital Travel APAC 2022 Innovation Brief offers travel and hospitality players insightful case studies, expert opinions, in-depth analyses and effective strategies on customer loyalty, data, hyper-personalisation and social media

When travel demand was at its lowest, loyalty programmes were there to provide much-needed revenue and engagement. Rob MacLean, CEO of Points, shares how loyalty programmes are paving the way through travel recovery

Airport hospitality company Plaza Premium Group (PPG) has rolled out Smart Traveller, a mobile-app based global membership programme that combines all of PPG's offerings...

Hotel groups have been pulling out all the stops, such as VIP access to money-can’t-buy-experiences, to attract and retain loyal guests

Todd Handcock, president Asia Pacific at Collinson, examines why it is crucial for travel providers to keep the conversation going with customers amid the coronavirus crisis, and how brands can continue to inspire travel and build consumer confidence to drive post-pandemic recovery.

Stuart Stacy, vice president, managing director Asia-Pacific at Adara, shares how travel marketers need to gain deeper audience insights and adopt data-driven solutions to ramp up personalisation and deepen brand loyalty amid a flattening trajectory of the travel market.