Travel Industry Council (TIC) is recruiting members for its newly-launched GreaterGo, a B2B tourism resources platform to help travel trade players drive more product creation in the Greater Bay Area (GBA), as well as business collaboration through the Belt and Road (B&R) Initiative.
The platform is free to join for the first year, with the option of becoming a VIP member by paying a HK$2,000 (US$254) annual fee to enjoy exclusive access to B2B exchanges and promotion of their latest tourism products and services.
Members will also benefit from exclusive marketing campaigns, trade events and festivals organised throughout the year.
TIC’s executive director, Fanny Yeung, shared that the platform targets travel agents, hotels, attractions, national tourist organisations and restaurant operators, among others, that are looking for business opportunities.
She added that there will be seasonal promotions to drive bookings to GreaterGo members as well as inspection tours. One such promotion was the Hong Kong International Airport’s World of Winners tickets giveaway campaign, where 35,000 tickets were allocated to TIC.
Funded by the Hong Kong SAR Budget 2019/2020, GreaterGo has attracted more than 200 corporate sign-ups over the last two months, half of which have chosen the VIP membership.