Almosafer, Klook establish digital marketplace for activities and tours

Saudi Arabia’s Almosafer and Klook have joined forces to launch the Almosafer Activities platform to offer holistic tours and activities for the Kingdom’s market.

Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that support tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide products for travellers to, from, and within the Kingdom.

From left: Klook’s CS Soong and Almosafer’s Muzzammil Ahussain

The platform, which will go live for distributors in 3Q2023, will leverage Klook’s position as a leading global distributor of experiences and services, and enable domestic and international tourists to book activities seamlessly.

The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism – the platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.

Merchants can take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment, as well as through leading DMC Discover Saudi.

Muzzammil Ahussain, CEO of Almosafer, said: “Almosafer Activities will empower the travel and tourism ecosystem as a whole while further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”

“We are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network,” added C S Soong, vice president, corporate development, Klook.

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