Meliá Hotels International has unveiled the new version of its platform for the B2B segment, Meliá PRO, which aims to improve the user experience and help travel agents, companies, event organisers and tour operators in their day-to-day operations.
Offering more personalisation and efficiency to all those professionals choosing the platform to manage travel and organise events, the platform increased its sales by 16 per cent in 2023 and already has more than half a million registered companies and over 60,000 travel agencies.
The Meliá PRO website offers new features that will enable users to better manage and control their professional and personal activities.
These include a complete redesign and differentiated segmentation by customer type; real-time access and booking management at any time of the day for immediate sharing with the end customer; technological migration that reduces loading times, hence increasing productivity; nine primary languages adapted to each region’s specific needs; seamless control of agents’ commissions, with real-time monitoring of the status of each one of them; and visibility throughout the booking of the benefits and advantages offered by the MeliáRewards loyalty programme, both for the agent and the end customer.
Meliá Hotels International’s chairman and CEO, Gabriel Escarrer, said: “In the era of digitalisation, we want to be closer than ever to our partners, companies and travel agencies, who historically have always been our guardian angels. It is, therefore, an effort and investment that we are keeping in line with our digital strategy, offering a new website designed by and for them”.
