Upgrade Pack eyes Asia growth with new Singapore office, APAC COO hire

UK-based loyalty startup Upgrade Pack has expanded its flight and hotel upgrade business into Asia with the opening of a Singapore office, appointing ex-Google and Expedia executive Toby Berger as Asia-Pacific COO to spearhead regional growth.

The international expansion comes as the fintech company prepares to roll out its customer loyalty and rewards platform in the region, which provides users with exclusively discounted upgrades on flights and hotels of up to 35 per cent.

Upgrade Pack names Toby Berger as Asia-Pacific COO to spearhead regional growth

Its proprietary technology, delivered through a value-led app, offers banks, credit card issuers and employers a differentiated, digital customer loyalty and employee benefit.

“Singapore represents the perfect base for our first phase of international expansion. The city-state has firmly established itself as a global technology and finance leader and with many of our potential banking and corporate clients here, this new office enables us to demonstrate the value Upgrade Pack delivers as a differentiated customer loyalty and employee benefit offering,” said its group CEO Craig Unsworth.

Upgrade Pack plans Asian expansion with opening of Singapore office

The move into Asia-Pacific follows the company’s recent S$2.2 million (US$1.6 million) funding round, led by private investment firm Havisham Group. In addition to expanding into Asia-Pacific, the company is finalising a new base in North America to support its US and Canadian businesses.

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