Centara launches lifestyle benefits programme

Centara Hotels & Resorts is launching Centara Privilege Club, a new paid loyalty programme that offers exclusive privileges, discounts and experiences to Centara customers.

The technology-driven programme is a collaboration with Hospitality Marketing Concepts, allowing members to redeem digital e-certificates and receive targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behaviour.

Cru Champagne Bar at Red Sky, Centara Grand at CentralWorld, Bangkok

Members of Centara Privilege Club receive lifestyle benefits focused on F&B, accommodation, spa, a complimentary night’s stay, cash certificates and other member-only advantages.

The programme is distinct from and complementary to Centara’s free CentaraThe1 loyalty programme. Members can earn points for stays and on-property spend, which can then be redeemed for future stays and a variety of other benefits.

The CentaraThe1 programme currently has over three million members and members can actually use their earned points to purchase a Centara Privilege Club membership.

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