Centara Hotels & Resorts is launching Centara Privilege Club, a new paid loyalty programme that offers exclusive privileges, discounts and experiences to Centara customers.
The technology-driven programme is a collaboration with Hospitality Marketing Concepts, allowing members to redeem digital e-certificates and receive targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behaviour.
Members of Centara Privilege Club receive lifestyle benefits focused on F&B, accommodation, spa, a complimentary night’s stay, cash certificates and other member-only advantages.
The programme is distinct from and complementary to Centara’s free CentaraThe1 loyalty programme. Members can earn points for stays and on-property spend, which can then be redeemed for future stays and a variety of other benefits.
The CentaraThe1 programme currently has over three million members and members can actually use their earned points to purchase a Centara Privilege Club membership.