JNTO steps up courtship of New Zealand travellers

Sunflower field in Niseko Hokkaido, Japan

JNTO (Japan National Tourism Organization) Sydney’s Office will extend its focus across the Tasman Sea to take on a more proactive role in enticing New Zealand travellers to Japan.

Kana Wakabayashi, executive director of JNTO Sydney Office, said in a statement: “New Zealand has always been a market we have wanted to expand into, especially since we have already participated in local cultural events together with the Japanese embassy and local consulates. Now that New Zealand has been identified as an emerging market, we hope we can make a bigger impact and actively reach potential travellers.”

Sunflower field in Niseko Hokkaido, Japan

Marketing activities planned for New Zealand over the coming year include B2B seminars, exhibiting at local B2C events and also B2C marketing.

New Zealand saw a record number of visitors to Japan in 2018, a total of 73,208 travellers visiting the country and a 12.8 per cent year-on-year increase from the previous year. JNTO plans to continue this positive momentum by more actively engaging and educating the market about travel opportunities in Japan.

JNTO Sydney Office currently has a marketing and media tender open for agencies interested in working with the office to market in New Zealand.

Aside from New Zealand, JNTO and Japan Tourism Agency will be conducting promotional activity in three new secondary markets: Mexico, Switzerland and the Netherlands.

Existing primary target markets are China, Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, Australia, the US, Canada, the UK, France, Germany, Russia, Italy and Spain.

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