Mövenpick Resort & Spa Bintan Lagoon has opened following the redevelopment of the former Bintan Lagoon Resort, and will pursue both the leisure travel and business events segments.
The property features 408 rooms and suites, six dining concepts, two 18-hole golf courses, and more than 2,000m² of meeting space.
“Bintan has long been a favourite shorthaul destination for Singaporeans, offering an easy beach escape just over an hour away by ferry. We saw an opportunity to bring Mövenpick’s warm, family-friendly hospitality to a destination with strong leisure appeal, while contributing to Bintan’s continued growth as a leading regional resort destination,” said Richard Margo, general manager of Mövenpick Resort & Spa Bintan Lagoon.
Booking patterns show Singapore is the primary source market, with demand driven by weekend leisure traffic and multi-generational family groups. The property is also recording bookings from corporate meetings and incentive travel.
To build trade distribution, the resort works with travel agents, tour operators, and regional tourism body Bintan Resort Cakrawala. Outside Singapore, trade focus covers longhaul and regional markets, including Australia, Japan, South Korea, China, India, and Europe, leveraging Accor’s international distribution network.
“We work closely with travel agents and tour operators, with Singapore as our key focus market given its strong connectivity and importance to Bintan. We also work closely with Bintan Resort Cakrawala on joint trade initiatives and tradeshows, helping to collectively promote Bintan as a destination and drive awareness of the resort,” Margo said.
The strategy aims to increase the average length of stay from two-night weekend visits to three- or four-night itineraries through structured family and well-being programmes, as well as MICE packages combining corporate meetings with leisure facilities.
“By offering greater variety across different days and times of the day, we can encourage guests to consider a three- or four-night stay rather than seeing Bintan solely as a weekend destination. Our evolving programme also gives guests new reasons to return and experience the resort differently on each visit,” he added.
Singapore acts as the main transport gateway for the destination, providing ferry connections for regional residents and transiting international longhaul travellers.
Margo noted: “Singapore remains Bintan’s key gateway, supported by established ferry connectivity and its position as a major regional travel hub. It is by far Bintan’s largest international revenue market, reflecting strong demand across leisure, corporate and MICE travel.”
Destination infrastructure in Bintan is set to expand, supported by project developments including a planned convention centre in Lagoi expected within three years.
“Bintan has the opportunity to evolve from a destination primarily associated with short-breaks into a more established regional leisure and events destination – one that encourages longer stays and repeat visits. The planned convention centre in Lagoi will be an important part of this evolution,” Margo concluded.
