Club Med Bintan, which turns 30 next year, has started to welcome guests into a transformed environment that includes brighter and more vibrant guestrooms, new family experiences, refreshed dining concepts, and enhanced leisure spaces that work together to present a stronger offering for holidaying families.
The property’s milestone is being celebrated with the APAC Media & Trade Showcase this week, an event that offers attendees a taste of the new features across the resort.
Rachael Harding, CEO, East & South Asia and Pacific at Club Med, noted that the core demographic of Club Med Bintan’s guests has been families.
“Families love Bintan island and they love Club Med Bintan; 75 per cent of our guests are families. So, we wanted to start positioning ourselves a little bit more towards that,” she explained.
While the resort has gone through some renovations and rolled out different experiences throughout three decades of operations, the latest asset enhancement is the most transformative.
Harding said changes and improvements to the property have been shaped by feedback from families who take their holidays to Club Med Bintan.
Some of the new family-friendly offerings at Club Med Bintan include the Amazing Family! Hub, a 300m2 social and play space designed for families to enjoy shared experiences; the Splash Pad water playground for younger children; pickleball courts that welcome guests of all ages; updated, cheerful guestrooms, which include Deluxe Family Themed Rooms with a fun children’s sleeping area.
Families will also appreciate refreshed dining experiences that are said to align with “the way guests naturally move through the day while on holiday”. The redesigned Panorama Coffee Shop serves as a relaxed social space that evolves throughout the day, while the Terrace Gourmet Club presents an all-day dining concept that transitions from relaxed daytime brunches to intimate evening dining by the sea. Soon to come in 2027, The Grill Gourmet Club will introduce a dedicated evening dining concept centred around grilled seafood and premium meats in a convivial coastal setting.
Olivier Monceau, general manager for Club Med Singapore and Malaysia, said: “Every enhancement has been thoughtfully designed to support the rhythm of modern family travel – creating more opportunities for connection, spontaneity and genuine downtime. Beyond introducing new spaces and experiences, the ambition was to ensure that every part of the resort works together more seamlessly, so holidays feel more effortless, balanced and meaningful for today’s families.”
Harding noted that Club Med is especially proud of its Mini Club programme, which stands out from other kids club in the marketplace with its programming that is built in consultation with child psychologists.
Programmes for children are grouped by ages to facilitate interaction with peers of the same age from around the world. With teenage guests, for example, Club Med Bintan’s Teens and Chill Pass programmes pack in sports and games, opportunities for socialising, and involvement in party planning.
Jose Luis Martinez Montiel, village chief and general manager of the resort, told TTG Asia that families today value relaxed vacations where there is an option for kids to enjoy age-appropriate activities and make new friends in a safe environment as well as opportunities for parents to either relax on their own or join an activity that everyone in the family can do together.
Montiel added that the relaunched Club Med Bintan has elevated its positioning as a premium all-inclusive resort that is ideal for families that “want to do everything or nothing at all”.
The transformed Club Med Bintan is ready for guests, and additional new features will be unveiled in the coming months. An updated reception and the new Zen Lounge for guests to rest, relax or work will be ready in 1Q2027, while a renovated Kids Club will join The Grill Gourmet Club in 2Q2027.
