A new series of accommodation packages for families with children has led to a spike in bookings for Millennium Hotels and Resorts (MHR), reflecting growing demand for hotel stays that combine space, convenience and family-friendly experiences.
Launched in May, MHR’s Family Staycation Packages are available at participating hotels in Singapore and London. The packages include family-friendly room options, children’s dining benefits and additional inclusions designed to make family travel more convenient. They are offered year-round, with no booking or stay deadlines.
According to Cinn Tan, MHR’s chief commercial officer, the packages have been a hit with young families, resulting in “a substantial increase” in bookings.
Tan expects demand to continue through August during the summer school holiday period.
“We understand that families with young children need to stay together, so our Family Staycation Packages offer dual-key units, connecting rooms or family suites where possible. We also include special treats and activity kits in the rooms, so that the little ones know they are welcomed too,” shared Tan.
As multi-generational travel continues to grow, MHR has made family travel a strategic priority.
Carolyn Wishnowski, vice president, global branding, marketing and loyalty, told TTG Asia that MHR is “enhancing the family guest experience with a more consistent approach, while allowing each hotel to reflect its destination and local market”.
The group plans to further strengthen its family offering with a new initiative launching in August that will focus on younger travellers.
