Top News Australia beckons Singaporeans back with new campaign By TTG Asia / Posted on 16 November, 2021 15:59 Tourism Australia has kicked off a campaign to welcome Singaporean citizens back to Australia, ahead of the opening up of quarantine-free travel for vaccinated citizens from Singapore to Australia on November 21. The two-phase campaign, with the tagline We’re Excited to Welcome You Back, features destination imagery of the participating jurisdictions of New South Wales, Victoria and the Australian Capital Territory. It commenced on November 12, with the next phase to roll out on November 21. “As one of our largest inbound markets, we have long held strong tourism ties with Singapore, so we are really excited to be welcoming this market back,” said Brent Anderson, Tourism Australia regional general manager South and South-east Asia. He noted that Australia has long been a popular travel destination for Singaporeans, who spent A$1.53 billion (US$1.12 billion) on their travels here in 2019, and with more than 80 per cent repeat visitation. “Australia’s relative isolation from the rest of the world, coupled with its sparsely populated land and natural wonders, have never been more precious and desirable, and we hope Singaporeans will jump on the opportunity to fall in love with Australia all over again,” said Anderson. As part of the campaign, Tourism Australia is working with a range of key distribution partners to drive bookings and boost recovery for Australia’s hard-hit tourism economy, including Chan Brothers, UOB Travel, Dynasty Travel, CheapTickets.sg and Klook who will provide tactical offers aimed at stimulating travel to Australia from Singapore. Details of the available travel offers and packages are available on australia.com. Tourism Australia is also partnering with Singapore Airlines and Qantas to support the recovery of the airline industry and recommence services into Australia in the coming months.