TTG Asia
Asia/Singapore Saturday, 3rd December 2022
Tags Tourism Australia

Tag: Tourism Australia

Government cuts funding for Tourism Australia

Tourism Australia’s funding has been slashed by A$36 million (US$23.3 million) in the Albanese Budget. The reason for the cut was “due to the temporary...

Tourism Australia gets cute and serious in latest destination marketing

A fresh-faced brand ambassador and a sharper focus on aboriginal culture have been deployed as marketing tools in Tourism Australia’s latest Come and Say...

Tourism Australia lines up events to re-engage Hong Kong trade buyers

With Hong Kong lifting quarantine measures last month and firing up outbound travel desire, Tourism Australia (TA) has swooped into the market with a...

See Perth in a different light

Perth city and her surrounds have continued to evolve their tourism draws over the past two years, and are now presenting travellers with both the comfort of familiarity and excitement of fresh appeals. By Karen Yue

Australia touts choice destinations to attract Indonesian visitors

Tourism Australia’s Yours to Explore campaign is pushing destinations such as Queensland and Western Australia, while forming partnerships with Indonesian financial institutions and outbound...

Stoking demand

With traveller optimism at an all-time high and many countries vying for the tourism dollar, Tourism Australia managing director Phillipa Harrison is working hard to ensure Australia is perceived as one of the most desirable holiday destinations on the planet

Springing forth

Australia has been ramping up marketing campaigns to pave a strong road to international travel recovery. By Rachel AJ Lee

Tourism Australia teams up with Singapore partners to rebuild demand

Tourism Australia has roped in critical travel trade partners to rebuild Singapore travel demand through its third Discover A Great Deal More virtual travel...

Gold Coast steps up domestic courtship with million-dollar campaign

Destination Gold Coast has launched a month-long campaign, titled Press Play, to lure Australians travellers and make up for two years of domestic travel...

A confidence challenge

Post-lockdown travel requires greater planning ahead but stakeholders are confident that good destination marketing and eased restrictions will help to build back travel confidence. By Rachel AJ Lee

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