Tag: Tourism Australia
Tourism Australia lines up US$9.2m for marketing push
Tourism Australia has unveiled a new A$12 million (US$9.2 million) content creation initiative aimed at supporting tourism businesses across Australia in their recovery and...
Tourism ad blitz launched to get Aussies hitting the road again
A week-long tourism advertising blitz has kicked off across Australia this week, aimed at getting locals to book domestic holidays to give the sector...
Australia hasn’t lost lustre in SE Asia despite closed borders
Tourism Australia has seen a spike in interest for its Aussie Specialist Program, an online training resource for the outbound travel trade, among agents...
Australia’s tourism recovery gathers pace after double whammy
Australian tourism is gaining significant momentum for recovery, surviving two of its biggest challenges this year by resisting the tendency to "go dark" in...
Tourism Australia lures international visitors with 8D audio escapes
A series of new immersive videos will transport viewers from around the world into the heart of some of Australia’s most iconic landscapes, as...
Tourism Australia wants visitors to find a new Philausophy of life...
Tourism Australia (TA) has launched a new three-year global campaign highlighting "the distinct and defining character of Australia and of Australians" to attract more...
Tourism Australia appoints first female MD
Tourism Australia has named Phillipa Harrison as its new managing director, replacing John O’Sullivan who quit in May to head up adventure tourism company...
Tourism Australia chief quits to head up adventure tourism company
Tourism Australia has announced that its managing director, John O’Sullivan, is leaving the organisation to take up a new role as CEO and executive...
Tourism Australia rolls out second-tier of specialist training programme in HK
Twenty agents have been inducted into the newly-launched Premier Aussie Specialist Program in Hong Kong, one tier up from its basic Aussie Specialist Program.
Membership...
SIA inks new three-year deal with Tourism Australia
Singapore Airlines (SIA) and Tourism Australia have signed a three-year strategic marketing deal worth A$11 million (US$8 million) as both parties reaffirm their commercial...
