The Kaohsiung City Government Tourism Bureau has launched a new international tourism brand, Keep Vibrant Kaohsiung, as part of a regional marketing campaign targeting key Asian markets.
The campaign is being promoted in Japan, South Korea, Vietnam and Malaysia through outdoor advertising and destination marketing activities designed to raise awareness of Taiwan’s southern city among international travellers.
According to the Tourism Bureau, the campaign has an estimated annual reach of 28 million people through placements at locations including Dotonbori in Osaka, Seomyeon Station in Busan, The Café Apartments in Ho Chi Minh City and shopping districts in Kuala Lumpur.
The new brand identity incorporates three colours representing different aspects of the city: blue for its maritime heritage, orange for local hospitality and purple for creativity and technology.
To support the campaign, the bureau has produced a series of promotional videos featuring itineraries tailored to different traveller segments, including backpackers, honeymooners and Muslim families. Attractions highlighted include Cijin, Weiwuying National Kaohsiung Center for the Arts, Lotus Pond and Fo Guang Shan.
The bureau said the campaign aims to showcase Kaohsiung’s combination of natural attractions, cultural experiences and urban development.
Kao Min-lin, director-general of the Kaohsiung City Government Tourism Bureau, shared that the city’s combination of mountains, sea, rivers and harbours, together with its multicultural character and urban development, offers visitors a distinctive travel experience.
