The Macao Government Tourism Office (MGTO) has partnered with Hong Kong travel platform Flyday HK to launch the Macao, Get, Set, Glow 2026 campaign, promoting neighbourhood tourism through running-themed experiences.
The campaign combines urban exploration with recreational running, encouraging visitors to discover lesser-known parts of Macao beyond its main attractions.
Eight themed jogging routes have been developed across four categories: gastronomy, heritage, community and scenery. Designed for different fitness levels, the routes will be promoted by influencers from Hong Kong and overseas through social media platforms including Instagram, Facebook, Threads, TikTok, Xiaohongshu and YouTube.
The campaign also includes online voting, allowing the public to support their preferred running routes, alongside an offline challenge where participants who complete designated routes and share photos at selected locations can receive promotional gifts, including Marathon Sports vouchers.
A series of short videos featuring local residents will showcase Macao’s food culture, neighbourhoods and running routes. Participants include a Macanese chef, the owner of a long-established local business and a local runner, who share their perspectives on the destination.
To encourage spending in local communities, MGTO has partnered with AlipayHK to distribute promotional vouchers through the payment platform. Travellers can redeem campaign offers via the AlipayHK app and earn A.Point rewards on eligible purchases made in Macao.
The initiative aims to encourage visitors to spend more time exploring residential districts while supporting local businesses through community-based tourism and digital payment incentives.
