Tags Tourism Campaigns

Tag: Tourism Campaigns

Tourism Australia lures international visitors with 8D audio escapes

A series of new immersive videos will transport viewers from around the world into the heart of some of Australia’s most iconic landscapes, as...

Singapore works to preserve mindshare among Indian travellers

The Singapore Tourism Board (STB) has partnered with India-based travel platform Tripoto to launch a microsite within Tripoto’s website, as part of efforts to...

Tourism NZ, Air NZ cosy up for skiing campaign

Tourism New Zealand (Tourism NZ) and Air New Zealand (Air NZ) have teamed up on a month-long winter campaign to boost visitorship to the...

New Zealand aims to stay top-of-mind for Singapore visitors

A series of films showcasing New Zealand’s values of kaitiakitanga (care for the land), manaakitanga (hospitality), integrity, and ingenuity were launched last Thursday in...

Japan’s tourism sector evolves to stir domestic demand

Japan's travel subsidy campaign is sparking innovation among local tourism players who are scurrying to adapt their strategies to tap the domestic market, even...

Singapore Tourism Board stirs interest in SE Asia with new campaign

The Singapore Tourism Board (STB) has unveiled #TravelThrowback, a community effort aimed at rallying Instagram users to spark travel interest across South-east Asia. Instagram travellers...

Malaysian inbound players make moves to woo China tourists back

Malaysian Inbound Tourism Association (MITA) is working on several initiatives, including a live broadcasting event next month, to regain Chinese tourists' interest to travel...

Gold Coast courts locals to Come Back and Play

Queenslanders are being urged to holiday on the Gold Coast as the first burst of campaign activity launches to support struggling operators looking to...

Accor sets to Reignite the Love of Travel

As travel demand starts to pick up, and hotels and resorts worldwide begin to reopen, Accor is preparing to launch a global campaign, Reignite...

Leading in stormy seas

Former airline executive Dane Cheng has his leadership skills put to the test, as he steps into the role of Hong Kong Tourism Board’s executive director just as the city is plagued by civil unrest and on the cusp of a global tourism meltdown due to the Covid-19 pandemic.

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