The Queensland government has rolled out a major tourism campaign in the state’s largest domestic tourism markets as its border reopens to New South Wales and Victoria this week.
The campaign comes as new data reveals the government’s successful Good to Go campaign has already driven 11 million visitor nights and pumped A$1.5 billion (US$1.1b) into Queensland’s economy.
Queensland wants domestic tourists to know that it’s Good to Go; a humpback whale against the backdrop of the Surfers Paradise skyline in Australia’s Gold Coast pictured
Premier Annastacia Palaszczuk said an upcoming campaign blitz would reach 8.3 million people in New South Wales and Victoria.
She said: “Coronavirus has had a huge impact on our tourism industry. We understand that more tourists means more jobs. This marketing blitz will safeguard jobs and help thousands of tourism businesses right throughout the state to make the most of the important summer holiday period.”
Treasurer Cameron Dick said this latest campaign was part of more than half-a-billion dollars the government has invested in tourism recovery since the beginning of the coronavirus pandemic.
“This is a great step towards our recovery,” he said. “I look forward to seeing many ‘no vacancy’ signs right around the state this summer, especially in regions like Cairns and the Gold Coast that have been particularly hard hit by Covid-19.
“Australians spent A$53.8 billion last year on international trips. This campaign will enable us to tap into pent-up demand for travel among tourists in New South Wales and Victoria.”
Tourism industry development minister Stirling Hinchliffe said the campaign would inspire interstate visitors to stay longer and spend more in Queensland.
“This campaign will showcase the breadth of experiences on offer in Queensland to encourage a longer stay – in place of an international holiday,” he said.
“Queensland is one of the world’s favourite holiday destinations and we know interstate visitors have been dreaming of a Queensland holiday most of the year. This campaign aims to convert that desire into bookings over the whole summer period, with a second burst in early 2021 to support bookings later into the new year.”
The Queensland government has rolled out a major tourism campaign in the state’s largest domestic tourism markets as its border reopens to New South Wales and Victoria this week.
The campaign comes as new data reveals the government’s successful Good to Go campaign has already driven 11 million visitor nights and pumped A$1.5 billion (US$1.1b) into Queensland’s economy.
Premier Annastacia Palaszczuk said an upcoming campaign blitz would reach 8.3 million people in New South Wales and Victoria.
She said: “Coronavirus has had a huge impact on our tourism industry. We understand that more tourists means more jobs. This marketing blitz will safeguard jobs and help thousands of tourism businesses right throughout the state to make the most of the important summer holiday period.”
Treasurer Cameron Dick said this latest campaign was part of more than half-a-billion dollars the government has invested in tourism recovery since the beginning of the coronavirus pandemic.
“This is a great step towards our recovery,” he said. “I look forward to seeing many ‘no vacancy’ signs right around the state this summer, especially in regions like Cairns and the Gold Coast that have been particularly hard hit by Covid-19.
“Australians spent A$53.8 billion last year on international trips. This campaign will enable us to tap into pent-up demand for travel among tourists in New South Wales and Victoria.”
Tourism industry development minister Stirling Hinchliffe said the campaign would inspire interstate visitors to stay longer and spend more in Queensland.
“This campaign will showcase the breadth of experiences on offer in Queensland to encourage a longer stay – in place of an international holiday,” he said.
“Queensland is one of the world’s favourite holiday destinations and we know interstate visitors have been dreaming of a Queensland holiday most of the year. This campaign aims to convert that desire into bookings over the whole summer period, with a second burst in early 2021 to support bookings later into the new year.”