teams up with Queensland Group, together with Tourism and Events Queensland (TEQ), has launched a promotional campaign targeting travellers from six major markets to experience A Beautiful Way to Be in Queensland.

Aimed at travellers in Australia, New Zealand, the UK, Japan, South Korea, and Singapore, the campaign will focus on two key tourist segments – couple getaways and family vacations.

A Beautiful Way to Be will focus on promoting couple getaways and family vacations in Queensland

A Beautiful Way to Be went live on October 25 and will run for a month. It is
TEQ’s first global campaign to launch in six international markets simultaneously. will host dedicated localised pages sharing all the wonders of Queensland, as well as hotel discount coupons for consumers when booking Queensland hotels on its platform.

According to Tourism Research Australia, Queensland welcomed 194,000 tourists around the 3Q2022, still below pre-pandemic levels but up by 542 per cent compared to the same time in 2021 following the loosening of exit and entry policies.’s data showed that searches for Queensland as a destination rose nearly 350 per cent from January to August 2022 compared to the same period last year, with the upward trend continuing.

Edison Chen, general manager, destination marketing, Group, commented that this campaign “marks a great step forward for Group’s growth in the region”.

Sponsored Post