The theme puts Indonesian cuisine at the forefront
Brought to you by Bali & Beyond Travel Fair
The 12th Bali & Beyond Travel Fair (BBTF 2026) will take place from May 28–30, 2026 at the Bali International Convention Centre located at The Westin Resort Nusa Dua.
Organised by the Association of The Indonesia Tours and Travel Agencies Bali Region, this year’s BBTF theme is Redefining Indonesia’s Gastronomy Journey: A Celebration of Taste, Culture, and Sustainable Heritage.
This year’s theme was conceptualised in response to today’s crowded regional market. Destinations need a stronger identity, deeper storytelling, and more distinctive reasons to attract tourism – and gastronomy makes for a compelling lure.
This signals a strategic shift: tourism is no longer sold only through scenery, hospitable people, unique culture, but through experiences that travellers remember, engage with more deeply, and return for through longer stays.
It is especially important as Bali continues to defend its standing as one of the world’s most desired destinations while facing growing pressure to improve visitor experience, strengthen destination management, and build more resilient tourism value. Gastronomy is positioned as a gateway to culture, heritage, local communities, and sustainable tourism product development.
BBTF’s strategic role, then, is not only to generate business leads at this B2B platform, but to help reposition Bali and Indonesia through bookable, experience-led travel that is richer in meaning, stronger in market appeal, and more resilient for the future as destinations of depth, quality and long-term relevance.
For more information about the fair and exhibitors, visit BBTF now.
