Trip.com has launched the Hello Hong Kong campaign in Malaysia, Singapore, Thailand and Vietnam, where travellers from the four South-east Asian countries will enjoy a discount when making hotel bookings in Hong Kong.
From now until January 20, 2024, travellers from Malaysia, Singapore, and Vietnam will be able to enjoy 20 per cent off hotel bookings, while travellers from Thailand will be able to enjoy 20 per cent off hotel bookings from January 16 to March 17, 2024.
Travellers to Hong Kong who book their hotels or air tickets through Trip.com will also be able to claim a Hong Kong Night Treats voucher worth HK$100 (US$12.80). The voucher is available for use in participating restaurants and bars after 18.00.
This is part of Hong Kong Tourism Board’s (HKTB) global Hello Hong Kong campaign, introduced earlier this year to encourage travellers to visit Hong Kong. It also marks the first thematic marketing campaign between Trip.com and the HKTB outside of mainland China after the pandemic,
“South-east Asian travellers have traditionally enjoyed visiting Hong Kong, as shown by the visitor numbers – in the first nine months of 2023, five of the top eight short-haul visitor arrivals in Hong Kong were from South-east Asian countries, with visitors from Malaysia growing by more than 90 times compared to the same period in 2022.
“Our Trip.com data from the same period also bears this out, with the four countries participating in the Hello Hong Kong campaign ranking in the Top 10 markets booking trips to Hong Kong. We are happy to partner HKTB to welcome more travellers from South-east Asia to Hong Kong,” said Edison Chen, vice president of destination marketing & strategic alliances, Trip.com group.