Hertz is marking its 60th anniversary with the addition of 60 Mini vehicles, including the Mini Cooper, the Mini One and the Mini Countryman, to the premium British Collection.
To launch the expansion, Hertz has asked the vehicle wrapping company Yannimize to “dress up” some of its Mini cars in vinyl, featuring three eye-catching designs. The artwork showcases the traditional red, white and blue of the Union Jack, alongside 16 typically British cultural references.
“Mini is an icon of British style and culture, and as such, it had to be part of our British Collection,” Hertz UK’s country manager Richard Davies said. “With the British Collection sporting Jaguar, Land Rover and Mini models, as well as an exclusive, personalised service, we trust customers will be pleased to join the ‘Best-of-British’ vibe.”
The newly added Mini models are available at Hertz locations in Edinburgh Airport, London Heathrow Airport and London Marble Arch.