Hertz Europe’s Kollektion 7 – Made in Germany will launch at Frankfurt Airport featuring prestige vehicles from top German brands, namely BMW, Mercedes Benz and Porsche.
The new country collection proposition, which also features luxurious Kollektion 7-branded lounges, is rolling out to six other locations across Germany, with Düsseldorf and Munich launching later in 2019.
In a statement, Hertz said that each location will offer a “unique, city-specific driving experience”, with Hertz providing insights and recommendations. Guests are also given a gift basket of local fare.
Kollektion 7 includes a choice of iconic German models for a range of driving experiences: the luxury BMW M850i Cabriolet, BMW Z4, Mercedes-AMG GT and Mercedes-AMG GT 63 4-door coupe (a Hertz-exclusive), Porsche 718 Boxster, Porsche Macan S, and Porsche Panamera E-Hybrid.
All models will be available in the colours of the German flag: black, red and yellow.
In addition, customers can use a dedicated Kollektion 7 lounge ahead of their journey. Kollektion 7 customers benefit from additional benefits such as a concierge service that accompanies them to the pick-up areas and introduces them to the highlights of the vehicles, as well as a pick-up and preferred return service to accelerate processing time.
Earlier this year, Hertz launched its British Collection in the UK.