Hertz rolls out premium collection in UK

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Hertz Europe is launching The British Collection in the UK, designed to offer a more premium end-to-end experience.

The new collection features Land Rover and Jaguar luxury cars for rental, British-themed lounges, and a suite of extras – including pick-up options, additional driver and unlimited mileage to enhance the experience.

The dedicated lounge decked out with the best of British furnishings in the Hertz office

Models available for hire include the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF, from the Hertz locations at London Heathrow Airport, Marble Arch, and Edinburgh Airport – with free additional driver, and unlimited mileage included in the rates.

For added convenience, airport terminal delivery and collection is also part of the package for Heathrow and Edinburgh rentals – and local pick up and drop off for Marble Arch.

The three locations will offer a “dedicated lounge” featuring best of British furnishings from interior design company, Tom Dixon, and enjoy a refreshing ‘botanical’ drink from Seedlip, the world’s first non-alcoholic spirits brand: an ideal choice for nominated drivers and passengers alike.

Hertz has also commissioned London florist, McQueens, to curate a unique in-lounge garden experience, featuring a selection of plants and flowers from across the UK, to recreate the feel of a classic British country garden.

To complete the experience, Hertz worked with British artist Lauren Baker to develop a new neon light installation to launch The British Collection, signifying the union of modern and premium brands from the UK.

The unveiling of The British Collection follows the launch of the premium Selezione Italia range in Italy last year.

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