Hertz appoints GSAs for four Asian countries

A Hertz customer service centre in Malaysia

Hertz Asia-Pacific has appointed Discover the World (DTW), a global travel industry sales and marketing specialist, as its general sales agent (GSA) for Cambodia, Laos and Myanmar. Hong Kong company First Marketing has also been appointed as the GSA for Macau.

DTW and First Marketing will manage the outbound sales of products and services of Hertz and its additional car rental brands Dollar, Thrifty, Ace and Firefly to domestic travel trade partners, corporate customers and leisure travellers, said the company in a statement.

A Hertz customer service centre in Malaysia

Hertz Asia Pacific’s vice president Eoin MacNeill said: “Both GSAs have the expertise, capabilities and knowledge of the Hertz brands to ensure business growth, while adapting to the evolving mobility landscape.”

DTW has held a long-term partnership with Hertz, having operated as the Hertz GSA across many Asian countries as well as Ukraine and Guatemala, for more than 26 years.

First Marketing has worked with Hertz since 2009, when they were first appointed GSA for Hong Kong.

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