ATPCO has signed a multi-year retailing deal with Kayak to integrate all three Routehappy Rich Content types – Amenities, Universal Ticket Attributes (UTA), and Universal Product Attributes (UPA) – for Kayak’s portfolio of travel brands.
Kayak will integrate Amenities and UTAs across its travel brands to display amenities like Wi-Fi, USB outlets, in-flight entertainment and food in its flight search results.
Additionally, the UTA integration will result in an updated display that will help travellers better understand the benefits and restrictions that typically come with the purchase of a ticket. This may include seat selection, cancellations and flight changes, as well as a more visual display with a UPA integration including photos, videos and 360-degree tours of the aircraft.
The content integration is expected to help Kayak further enhance its flight shopping displays so its customers better understand the available choices when looking for a flight.
The move also comes at a time when the need for more high-quality product and fare content is growing as more airlines move toward unbundling their offerings, said both partners.
Debby Soo, chief commercial officer at Kayak, said: “We want our users to have the best possible information to evaluate flights. Routehappy makes it easy for our partners to merchandise their offers and, in turn, for travellers to make the perfect choice.”
ATPCO’s chief commercial officer Jonathan Savitch said: “Creating and distributing high quality, comprehensive rich content is hard. Our retailing teams are constantly looking at trends, monitoring fleet changes, and working directly with airlines to keep the content relevant and fresh. The days of just using price and schedule to make flight shopping decisions are over.”