Google Flights has gained access to all Routehappy rich content with the signing of a long-term deal with ATPCO.
In 2014, Google Flights was one of the first metasearch websites to integrate Routehappy’s Amenities data (Wi-Fi, seat pitch, IFE, power availability etc) in its flight search results.
With the new deal, Google can now broaden its display options with Routehappy’s Universal Ticket Attributes (UTAs) and Universal Product Attributes (UPAs) product types.
UTAs provide information by fare about benefits and restrictions such as cancellation rules, baggage allowance, upgrade eligibility, check-in, and boarding priority, making it easier for flight-seekers to discover important ticket attributes associated with each flight.
UPAs visually highlight in-flight features through descriptive text, photos, graphics, and videos, improving the shopping experience for consumers.