Japan Airlines, Malaysia sign with ATPCO

Japan Airlines and Malaysia Airlines have each signed multi-year individual deals with ATPCO for its pricing tool, Architect. The tool’s next-generation capabilities and functionality reimagines traditional pricing management and fare filing processes, enabling airlines to transition from managing fares to managing their pricing strategy.

Masanori Miyajima, VP marketing strategy, Japan Airlines, said: “Architect displays the most accurate, real-time view of all fares in the market. The enhanced functionality in Architect is exactly what Japan Airlines needs to be competitive in the market.”

Japan Airlines and Malaysia sign with ATPCO

Izham Ismail, group CEO, Malaysia Airlines, added: “The customer service from ATPCO and usability of Architect, along with the automation of the tool is what sealed the deal. The flexibility offered and the ability to customise means we can see what we need to see, while also enabling us to streamline the implementation of our pricing strategy. We were able to get up and running in only a few short weeks and are already benefitting from the clearer data Architect provides.”

Architect includes the Total Price feature displaying the full picture of the fares that flight shoppers see in the market, including the breakdown of taxes, surcharges, and carrier fees. Architect assembles this content automatically and calculates the “total price.” With Architect assembling the data in a single calculation, analysts can focus on optimising revenue with faster access to the data they need and have a more accurate view of the pricing their customers see in shopping results across sales channels.

ATPCO’s head of sales & partner success – APAC, Sam Lau, noted: “As the industry continues its recovery from the effects of the pandemic, more airlines have the time and money to invest in solutions that help accelerate their recovery.

“Asian carriers were uniquely impacted by to COVID-19, with many countries implementing some of the strictest measures to combat the pandemic. We are happy to see the other side of this and to work with carriers like Japan Airlines and Malaysia Airlines to help them stay competitive in the market.”

ATPCO will continue to partner with all airlines to continually add new features and functionality to support its partners’ efforts in achieving pricing excellence.

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