Top News Qantas, Sabre strengthen partnership to offer agents richer content By TTG Asia / Posted on 5 November, 2020 14:37 Qantas has expanded its agreement with Sabre Corporation to offer agents access to richer information about the airline’s fares, products and services. Sabre’s graphical Sabre Red 360 interface will now showcase Qantas products with rich, relevant and engaging content through the airline’s connection with ATPCO. Qantas has enabled APTCO’s Routehappy Rich Content through Sabre Red 360 Under the agreement, Sabre will integrate Qantas’ UPAs (Universal Product Attributes), or targeted visual content, that bring unique airline fares, products and services to life. This content has recently expanded into Reassurance UPAs which highlight messaging and graphics about the additional health measures airlines like Qantas are taking to ensure a safe travel environment. Sabre Red 360 will also showcase Qantas Amenities, such as seat pitch and power outlets, and UTAs (Universal Ticket Attributes) which are consumer-friendly benefits such as baggage allowance and seat selection. The connection to Qantas’ ATPCO Routehappy Rich Content expands on Sabre’s existing partnership with Qantas through its Branded Fares solution to deliver greater value to the industry. Sabre vice president, regional general manager, Asia Pacific, travel solutions, airline sales, Rakesh Narayanan, said Qantas’ move to enable Routehappy Rich Content through Sabre Red 360 will provide agency partners with “an even richer shopping experience” when booking and servicing the airline’s customers. “Qantas is one of the world’s most innovative airlines and this latest initiative demonstrates their commitment to the agency distribution channel and the use of Sabre technology to support booking growth and industry recovery,” he added. Qantas executive manager, global sales and distribution, Igor Kwiatkowski, said the addition of Qantas’ Routehappy Rich Content will enable the airline to provide agents with even more information about its fares and services, including health and safety measures through its Fly Well programme.