Wholesale Partners (WSP), the wholesale tours company of Chan Brothers Group of Companies, has launched a B2B2C white-label marketing kit for travel agents in the region to sell group tours online using dynamic pricing and instant seat confirmation.
With this new service, customers can search for suitable tour packages online with real-time pricing and seat availability. It currently provides information and illustrations on more than 1,000 tour packages across over 60 countries worldwide, and is free for agent use until March 2020.
WSP’s CEO Fred Seow told TTG Asia that the platform is crucial in boosting productivity and helping agents “focus on building their online and offline touch points”. Such a system, he added, is not always “affordable to everyone”.
“Everything has to be integrated and only a system can manage these complexities. Dynamic pricing is a great mechanism for suppliers to maximise yield while consumers can also benefit from better prices when they book early. As a key supplier for the long term, we saw the need to invest in such a system,” he explained.
In future, Seow intends to expand the WSP service into a full distribution channel. “I intend to expand our product portfolio from more in-house product development, onboard new operators and even form strategic partnerships. We will evolve into a full online distributor, marketer and operator for tours and use our system to engage markets in different formats,” he said.
The entire system was built with the needs of travel agents in mind, especially to save them procurement and operational costs, so that they are better able to deploy their available resources to better marketing and customer services, said the company in a statement.
The next initiative, named Travel Industry Staff Specials, will offer special industry rates for Chan Brothers’ tour packages to industry personnel via a customised white-label site.
Moving forward, WSP will focus on product development for different markets, embark on centralised online marketing activities to help agents reduce their advertising costs and implement virtual customer services.
This launch follows the company’s earlier soft debut of a B2B wholesale system, which was developed for agents to book tours online and use a tablet kit for sales presentations.
All bona fide travel agents in the region can apply for an account and to launch this white label site during this promotional free trial period ending March 2020. For enquiries, please email email@example.com or log on to www.wholesale-partners.com to register for an account.