Chinese GDS TravelSky has sealed a five-year deal to integrate ATPCO’s Routehappy Rich Content, Ancillaries and the Next Generation Storefront standards that are in development.
The agreement will TravelSky broaden the reach of retailing content throughout Asia, as the Chinese IT solutions provider will now get all its pricing and retailing content from one source, making integration much easier.
TravelSky is currently testing all three Routehappy Rich Content types; Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs) and plans to integrate Amenities first into its OpenSearch airfare search engine to modernise and enhance its flight shopping display. TravelSky will work closely with ATPCO’s Retailing Solutions team and continue testing to determine customer preferences.
Amenities provide at-a-glance information about flight features while UPAs provide relevant media to describe an airline’s product and services by aircraft type, cabin, time of day, and more. UTAs provide benefits and restrictions, like cancellation, refundability and boarding priority by fare.
Qiongwei Sun, deputy general manager, airline business department at TravelSky, said: “With simple API integrations we are able to give our flight shoppers a next-generation purchasing experience with deeper information about the ticket and product attributes related to the flight they are searching, translated in either traditional or simplified Chinese.”
TravelSky, one of the first channels in China to integrate Routehappy’s rich content, is now urging more Chinese and Asian carriers to partner with ATPCO in the creation and distribution of rich content so it can consume their Amenities, UTA and UPA content and get them in front of more passengers.
ATPCO first partnered with TravelSky a decade ago to open the North Asia fares support office, which helped onboard more than 20 Chinese carriers to distribute fare data via ATPCO. ATPCO then provided consultancy services as TravelSky starting building an agency pricing engine five years ago.