New dedicated lounge for private jet passengers arrives in Singapore’s Seletar Airport

Singapore’s Seletar Airport yesterday unveiled its Business Aviation Centre (BAC) to cater to the growing segment of private jet passengers, who are demanding more seamless travel and personalised service.

The highlight of the BAC is its private bag check and immigration lane, which is touted as the first for any business aviation centre in the world. This exclusive lane ensures a smooth and direct travel experience for passengers, who can journey from lounge to post-immigration within 10 minutes.

Other offerings at the BAC include plush waiting and relaxation areas, shower facilities, a business lounge and express laundry services.

It also provides a personal shopper service and a kitchen that prepares a premium menu of dishes for in-flight service, which includes made-to-order requests.

The centre is managed by SATS Seletar Aviation Services (SSAS), a joint venture company SATS formed with Jet Aviation and Universal Aviation.

Bob Chi, chairman of SSAS, said that having a business aviation centre “has been in the cards for a long time”, and until recently, private jets were operated out of Changi Airport.

Now, however, the growing segment and its changing demands has called for a dedicated centre. Chi said: “We’re looking at a five per cent growth every year. We look forward to having more private jet operators locating here.”

Private jets are also facing strong competition from commercial airlines that have stepped up their in-flight menus to include wellness brands and cuisine by celebrity chefs.

To beat the competition, BAC’s dedicated kitchen is able to cater to private jet passengers’ specially requested dishes, desserts and more, which is a service that commercial airlines cannot offer, said Chi.

Since its first flight at Seletar Airport on November 19, 2018, SSAS has handled more than 4,000 flight movements, of which close to 70 per cent are attributed to business aviation.

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