Ctrip has signed a multi-year deal for ATPCO’s Retailing Solutions content, giving the Chinese OTA access to all Routehappy rich flight content for integration across Ctrip.com and Trip.com.
The deal covers content for Amenities, UTAs and UPAs. In a statement, Routehappy explained that Amenities provide at-a-glance information about flight features, while UPAs provide media to describe an airline’s products and services by aircraft type, cabin, time of day and more. UTAs provide information on benefits and restrictions, such as cancellation, refundability and boarding priority by fare. UPAs visually highlight in-flight features through descriptive text, photos, graphics and videos, showcasing relevant product and fare offerings.
The Chinese OTA will showcase Routehappy rich content in 19 languages – including English, Russian, traditional and simplified Chinese – leveraging ATPCO’s pre-translated content.
With Ctrip’s acquisition of Trip.com, Routehappy rich content will be accessible to travellers throughout Asia and in the 28 countries in which Ctrip has operations.
“With access to rich, descriptive, and user-friendly content, we can improve our shopping displays and ensure hundreds of millions of consumers throughout Asia and the world have access to universally understood shopping information they care about,” said Yudong Tan, vice president, CTO of the Flight Business Group at Ctrip.
“We… urge more Chinese and Asian carriers to also partner with ATPCO to create and distribute rich content that Ctrip can consume and showcase to travellers.”
Jonathan Savitch, chief commercial officer at ATPCO, added: “As the fastest growing travel market in the world, we know that Asia is ripe for innovation and ready to take airline retailing seriously. With Ctrip leading the charge in China and throughout Asia, flight differentiation will soon be a reality in these markets.”
ATPCO has been providing Ctrip with fare data and related information for more than six years. The new Retailing Solutions deal follows Ctrip’s data subscription renewal with ATPCO, which was signed in 2018 for another five years.