Dorsett Hospitality International will pilot its new loyalty programme in 15 hotels across Asia, Europe and Oceania under its Dorsett and d.Collection brands.
Members of the Dorsett – Your Rewards programme will be able to enjoy tailored rewards, including through the hotel group’s partnerships across industries such as transport, beauty and more.
In addition to birthday offers, other Dorsett – Your Rewards benefits include free room upgrades to suites, complimentary breakfast, and guaranteed late check-out times of up to four hours.
A defining feature of the programme is its ‘part-cash, part-points’ model which allows members to redeem rewards any time they wish, no matter how many points they’ve amassed.
There are four tiers of membership – Classic, Silver, Gold and Platinum – and members will be automatically upgraded as they accrue more room nights stayed per year.
To celebrate the programme’s debut during the Christmas season, guests who sign up between now and December 31 will receive a free automatic membership upgrade to Silver and be able to access all the benefits exclusive to the tier on their next stay with Dorsett throughout the world.
Dorsett is also offering a platinum membership for two influencers per region.