Hotels no longer need to rely on just great user reviews and competitive rates to ascend to the top of listings on TripAdvisor; they can now buy a top spot with the latter’s launch of Sponsored Placements.
TripAdvisor has officially launched paid hotel placements following a three-month beta period, which it says saw over 10,000 accommodation owners sign up for the advertising service.
Access to Sponsored Placements is available to all accommodation providers with an active Business Advantage subscription and who share rates and availability through TripAdvisor.
The new advertising subscription will complement Business Advantage, which had evolved from TripAdvisor’s Business Listings to allow accommodation businesses to “impact booking decisions, differentiate from competitors, and measure and strengthen their online reputation”.
To set up a Sponsored Placements campaign, hotels select from three monthly cost-per-click budgets, with customisable budgets coming soon.
The ads are then automatically targeted to internet users searching for relevant accommodation options in the area. Businesses are only charged for the clicks their ads receive.
According to TripAdvisor, the accommodation owners who participated during the beta phase had launched thousands of ad campaigns across over 5,500 destinations.