Tripadvisor has launched Tripadvisor Ad Express, rebranding and adding new features to its popular self-service tool, previously named Tripadvisor Media Manager.
Tripadvisor Ad Express was developed as an intuitive and automated tool that gives businesses of any size total control over their cross-platform advertising on Tripadvisor, enabling them to attract and engage with users looking for exciting new places to eat and stay.
Available to travel, hospitality and non-endemic advertisers around the globe, it allows them to define the audience, budget and advertising formats that best suit their business and upload their own creative assets, helping them create, manage and optimise campaigns with ease. It supports more than 20 currencies.
Tripadvisor Ad Express now comes with new features and product enhancements, some of which include a simplified interface; tailored user experiences for specific advertiser categories; improved real time dashboards; an easy-to-understand overview of the campaign’s performance; a creative library for archiving previously accepted creatives; and multi-user enabled accounts for better collaboration.
Christine Maguire, vice president and general manager, media, Tripadvisor, said: “The improvements we’ve introduced with the launch of Tripadvisor Ad Express will enable businesses – many of whom became self-service customers for the first time during Covid – to develop and upload campaigns on Tripadvisor more quickly and easily than ever before.”