Tag: Tourism Campaigns
Singapore works to preserve mindshare among Indian travellers
The Singapore Tourism Board (STB) has partnered with India-based travel platform Tripoto to launch a microsite within Tripoto’s website, as part of efforts to...
Tourism NZ, Air NZ cosy up for skiing campaign
Tourism New Zealand (Tourism NZ) and Air New Zealand (Air NZ) have teamed up on a month-long winter campaign to boost visitorship to the...
East debuts first brand campaign
East, the business lifestyle hotel brand under Swire Hotels, has unveiled a fresh look with its new branding campaign Where It All Starts, which...
New Zealand aims to stay top-of-mind for Singapore visitors
A series of films showcasing New Zealand’s values of kaitiakitanga (care for the land), manaakitanga (hospitality), integrity, and ingenuity were launched last Thursday in...
Japan’s tourism sector evolves to stir domestic demand
Japan's travel subsidy campaign is sparking innovation among local tourism players who are scurrying to adapt their strategies to tap the domestic market, even...
Indonesia embarks on quest for cleanliness
The Ministry of Tourism and Creative Economy (MTCE) has launched Indonesia Care, a national campaign to rally businesses in the tourism and creative sectors...
Singapore Tourism Board stirs interest in SE Asia with new campaign
The Singapore Tourism Board (STB) has unveiled #TravelThrowback, a community effort aimed at rallying Instagram users to spark travel interest across South-east Asia.
Instagram travellers...
Malaysian inbound players make moves to woo China tourists back
Malaysian Inbound Tourism Association (MITA) is working on several initiatives, including a live broadcasting event next month, to regain Chinese tourists' interest to travel...
Gold Coast courts locals to Come Back and Play
Queenslanders are being urged to holiday on the Gold Coast as the first burst of campaign activity launches to support struggling operators looking to...
Accor sets to Reignite the Love of Travel
As travel demand starts to pick up, and hotels and resorts worldwide begin to reopen, Accor is preparing to launch a global campaign, Reignite...
