Tag: Tourism Campaigns
Leading in stormy seas
Former airline executive Dane Cheng has his leadership skills put to the test, as he steps into the role of Hong Kong Tourism Board’s executive director just as the city is plagued by civil unrest and on the cusp of a global tourism meltdown due to the Covid-19 pandemic.
WTTC stokes wanderlust with #TogetherInTravel campaign
The World Travel & Tourism Council (WTTC) has partnered marketing and communications firm MMGY Hills Balfour to launch a new social media campaign, #TogetherInTravel,...
Longer stays a solution for Siem Reap’s weakening arrivals
Tourism and hospitality leaders have joined forces to launch a campaign to encourage visitors to extend their stay in Cambodia’s Siem Reap, as visitorship...
Sichuan ramps up pursuit of Indonesian tourists with incentives and campaigns
In hot pursuit of Indonesia's outbound market, Sichuan Provincial Department of Culture and Tourism is intensifying its marketing efforts by providing 40 per cent...
Tourism Australia wants visitors to find a new Philausophy of life...
Tourism Australia (TA) has launched a new three-year global campaign highlighting "the distinct and defining character of Australia and of Australians" to attract more...
Sri Lanka plans aggressive promo campaign at WTM London
Sri Lanka is pumping millions of rupees into an aggressive promotional campaign at the upcoming World Travel Mart (WTM) London to aid the recovery...
Penang eyes Singapore market with Experience Penang 2020 campaign
Penang Global Tourism is looking to snare even stronger arrivals from Singapore – among the Malaysian destination’s top three source markets – with its...
Vietnam unfurls new tourism marketing campaign
A new destination marketing campaign for Vietnam will soon be launched at the upcoming World Travel Market in London to present a "fresh and...
Philippines revives It’s More Fun campaign with sustainability in focus
The Philippine Department of Tourism yesterday rolled out the refreshed It’s More Fun in the Philippines campaign anchored on tourism sustainability.
Sporting a new logo...
Tourism ministry to toss out much-derided Visit Malaysia logo
The much criticised Visit Malaysia Year 2020 (VMY2020) logo will soon be replaced, a decision made shortly after a new tourism minister was sworn...
